Hartland, Wisconsin short-term rentals run an average of 45% occupancy and $306 RevPAR across the year.
Hartland short-term rentals run 45% average occupancy across the year, producing an annual RevPAR of $306 — occupancy multiplied by average daily rate.
On AirDNA's seasonality scale, Hartland scores 6 out of 100, where a higher score means steadier demand year-round and a lower score means sharper peak-and-trough swings.
Hartland's Seasonality subscore is 6 out of 100, one of five inputs to its overall Market Score of 39. A higher score means steadier demand across the year.
Seasonality is the percentage gap between Hartland's lowest and highest monthly average revenue over the past year — the smaller the swing, the higher the score.
It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.
Market-level averages hide wide variation. Here's how to go deeper in the app:
Key definitions

How occupancy and RevPAR rise and fall through the year in Hartland, month by month.
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Frequently asked
Hartland runs 45% annual occupancy.
RevPAR (revenue per available rental) is occupancy multiplied by average daily rate. It reflects what a listing earns across every available night. Hartland's annual RevPAR is $306.
Hartland scores 6 out of 100 on AirDNA's seasonality scale. Higher scores mean steadier demand year-round.
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