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New London, Wisconsin short-term rental listings & supply

Updated By The AirDNA Data Team

New London, Wisconsin has 236 active short-term rental listings, tracked across Airbnb, Vrbo, and Booking.com.

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Total active listings
236
+883.3% YoY
Most popular size
3BR
24.6% of all active listings
AirDNA tracks daily performance across 10M+ Airbnb, Vrbo, and Booking.com listings in 120K+ global markets. How we collect this data →10M+ listings across Airbnb, Vrbo & Booking.com in 120K+ markets. How we collect →

New London, Wisconsin short-term rental listings

New London has 236 active short-term rental listings as of August 2026, tracked across Airbnb, Vrbo, and Booking.com. Active supply is up 883.3% from August 2025 to August 2026. Here's how the market breaks down:

  • By property type: 97.6% entire homes, 2.4% private rooms.
  • By size: 24.6% 3-bedroom, 23.5% 2-bedroom, 19.4% 4-bedroom, 17% 1-bedroom, and 15.6% 5+ bedroom.
  • By channel: 43.9% Airbnb-only, 36.2% cross-listed and 19.9% Vrbo-only.
  • By availability: 49.8% full-time (271–365), 20.1% part-time (91–180 nights), 17% most of year (181–270), and 13.1% seasonal (1–90 nights).
  • By minimum stay: 48.1% 2 nights, 18.3% 3 nights, 15.6% 30+ nights, 14.2% 4–6 nights, and 3.8% 7–29 nights.
  • By cancellation policy: 42.3% moderate, 29.2% flexible, 26.2% strict, 1.5% super strict, and 0.8% no refund.
57
Rental demand score
Full New London market overview How Market Score is calculated
Analyst's take

New London's Rental Demand score: 57 out of 100.

New London's Rental Demand subscore is 57 out of 100, one of five inputs to its overall Market Score of 56.

Rental Demand combines two inputs: annual occupancy (48% in New London) and year-over-year listing growth (active supply up 883.3% from August 2025 to August 2026).

It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.

The Market Score is a starting point, not an investment decision.

Market-level averages hide wide variation. Here's how to go deeper in the app:

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  3. 3Estimate one addressProject what one specific property can earn with a custom comp set built from its exact specs.
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Key definitions

How AirDNA defines these metrics

Active listings
Active listings are the short-term rentals on Airbnb, Vrbo, and Booking.com that were available or booked in the trailing 12 months. AirDNA de-duplicates the same home across channels, and the count refreshes monthly.How AirDNA counts active listings →
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Active listings over timeIllustrative preview

How New London's active short-term rental supply has trended over the past year.

May '26Jul '26Aug '26Sep '26Sep '26Sep '26
See New London's month-by-month supply trend in the AirDNA app.

Listing mix

Four ways to slice New London's 236 listings

Property type

Entire home leads at 97.6%

  • Entire home97.6%
  • Private room2.4%

Bedrooms

3BR leads at 24.6%

  • 1BR17%
  • 2BR23.5%
  • 3BR24.6%
  • 4BR19.4%
  • 5BR+15.6%

Channel

Airbnb only leads at 43.9%

  • Airbnb only43.9%
  • Vrbo only19.9%
  • Multi-platform36.2%

Availability

Full-time (271–365) leads at 49.8%

  • Seasonal (1–90 nights)13.1%
  • Part-time (91–180 nights)20.1%
  • Most of year (181–270)17%
  • Full-time (271–365)49.8%

Listings by minimum stay

Share of New London active supply by host-set minimum stay

2 nights
48.1%
3 nights
18.3%
4–6 nights
14.2%
7–29 nights
3.8%
30+ nights
15.6%

Listings by cancellation policy

Share of New London active supply by host cancellation policy

Flexible
29.2%
Moderate
42.3%
Strict
26.2%
Super strict
1.5%
No refund
0.8%

This is the tip of the iceberg

Go deeper on New London supply in the app.

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Explore more New London data

Keep digging into New London

New London market overview

The full New London market: 236 listings, $37.3K average revenue, 48% occupancy, $288 ADR. Topline metrics and the AirDNA Market Score.

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Revenue

Annual earnings, revenue by property type, and daily rates by segment.

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Seasonality

Occupancy, RevPAR, peak and trough months, seasonality score.

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Property Managers

The largest property managers operating in New London.

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Explore more markets

Other short-term rental markets in Wisconsin

Frequently asked

Common questions about New London

Get more in the app

There's a lot more inside the AirDNA app.

  • Custom comp sets
  • Neighborhood data
  • Deep filters
  • Heat maps
  • For Sale by yield
  • Export the data
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