New Richmond, Wisconsin short-term rentals run an average of 44% occupancy and $157 RevPAR across the year.
New Richmond short-term rentals run 44% average occupancy across the year, producing an annual RevPAR of $157 — occupancy multiplied by average daily rate.
From August 2025 to August 2026, New Richmond's occupancy is down 8.5% and RevPAR is up 5.1%.
On AirDNA's seasonality scale, New Richmond scores 62 out of 100, where a higher score means steadier demand year-round and a lower score means sharper peak-and-trough swings.
New Richmond's Seasonality subscore is 62 out of 100, one of five inputs to its overall Market Score of 65. A higher score means steadier demand across the year.
Seasonality is the percentage gap between New Richmond's lowest and highest monthly average revenue over the past year — the smaller the swing, the higher the score.
It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.
Market-level averages hide wide variation. Here's how to go deeper in the app:
Key definitions
How occupancy and RevPAR rise and fall through the year in New Richmond, month by month.
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Frequently asked
New Richmond runs 44% annual occupancy.
New Richmond's short-term rental occupancy is down 8.5% from August 2025 to August 2026, currently 44% of available nights booked.
RevPAR (revenue per available rental) is occupancy multiplied by average daily rate. It reflects what a listing earns across every available night. New Richmond's annual RevPAR is $157.
New Richmond's RevPAR is up 5.1% from August 2025 to August 2026, currently $157.
New Richmond scores 62 out of 100 on AirDNA's seasonality scale. Higher scores mean steadier demand year-round.
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