River Falls, Wisconsin short-term rentals run an average of 44% occupancy and $157 RevPAR across the year.
River Falls short-term rentals run 44% average occupancy across the year, producing an annual RevPAR of $157 — occupancy multiplied by average daily rate.
From August 2025 to August 2026, River Falls's occupancy is down 15.8% and RevPAR is up 59.7%.
On AirDNA's seasonality scale, River Falls scores 62 out of 100, where a higher score means steadier demand year-round and a lower score means sharper peak-and-trough swings.
River Falls's Seasonality subscore is 62 out of 100, one of five inputs to its overall Market Score of 65. A higher score means steadier demand across the year.
Seasonality is the percentage gap between River Falls's lowest and highest monthly average revenue over the past year — the smaller the swing, the higher the score.
It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.
Market-level averages hide wide variation. Here's how to go deeper in the app:
Key definitions
How occupancy and RevPAR rise and fall through the year in River Falls, month by month.
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Frequently asked
River Falls runs 44% annual occupancy.
River Falls's short-term rental occupancy is down 15.8% from August 2025 to August 2026, currently 44% of available nights booked.
RevPAR (revenue per available rental) is occupancy multiplied by average daily rate. It reflects what a listing earns across every available night. River Falls's annual RevPAR is $157.
River Falls's RevPAR is up 59.7% from August 2025 to August 2026, currently $157.
River Falls scores 62 out of 100 on AirDNA's seasonality scale. Higher scores mean steadier demand year-round.
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