Sturgeon Bay, Wisconsin short-term rentals run an average of 54% occupancy and $181 RevPAR across the year.
Sturgeon Bay short-term rentals run 54% average occupancy across the year, producing an annual RevPAR of $181 — occupancy multiplied by average daily rate.
From August 2025 to August 2026, Sturgeon Bay's occupancy is down 2.2% and RevPAR is down 7.3%.
On AirDNA's seasonality scale, Sturgeon Bay scores 45 out of 100, where a higher score means steadier demand year-round and a lower score means sharper peak-and-trough swings.
Sturgeon Bay's Seasonality subscore is 45 out of 100, one of five inputs to its overall Market Score of 66. A higher score means steadier demand across the year.
Seasonality is the percentage gap between Sturgeon Bay's lowest and highest monthly average revenue over the past year — the smaller the swing, the higher the score.
It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.
Market-level averages hide wide variation. Here's how to go deeper in the app:
Key definitions
How occupancy and RevPAR rise and fall through the year in Sturgeon Bay, month by month.
This is the tip of the iceberg
Explore more Sturgeon Bay data
Frequently asked
Sturgeon Bay runs 54% annual occupancy.
Sturgeon Bay's short-term rental occupancy is down 2.2% from August 2025 to August 2026, currently 54% of available nights booked.
RevPAR (revenue per available rental) is occupancy multiplied by average daily rate. It reflects what a listing earns across every available night. Sturgeon Bay's annual RevPAR is $181.
Sturgeon Bay's RevPAR is down 7.3% from August 2025 to August 2026, currently $181.
Sturgeon Bay scores 45 out of 100 on AirDNA's seasonality scale. Higher scores mean steadier demand year-round.
Get more in the app
See revenue potential of any address
