Mercado De La Ciudad, Santa Cruz short-term rentals run an average of 49% occupancy and $24 RevPAR across the year.
Mercado De La Ciudad short-term rentals run 49% average occupancy across the year, producing an annual RevPAR of $24 — occupancy multiplied by average daily rate.
From July 2025 to July 2026, Mercado De La Ciudad's occupancy is up 24.4% and RevPAR is up 9.6%.
On AirDNA's seasonality scale, Mercado De La Ciudad scores 76 out of 100, where a higher score means steadier demand year-round and a lower score means sharper peak-and-trough swings.
Mercado De La Ciudad's Seasonality subscore is 76 out of 100, one of five inputs to its overall Market Score of 83. A higher score means steadier demand across the year.
Seasonality is the percentage gap between Mercado De La Ciudad's lowest and highest monthly average revenue over the past year — the smaller the swing, the higher the score.
It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.
Market-level averages hide wide variation. Here's how to go deeper in the app:
Key definitions
How occupancy and RevPAR rise and fall through the year in Mercado De La Ciudad, month by month.
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Frequently asked
Mercado De La Ciudad runs 49% annual occupancy.
Mercado De La Ciudad's short-term rental occupancy is up 24.4% from July 2025 to July 2026, currently 49% of available nights booked.
RevPAR (revenue per available rental) is occupancy multiplied by average daily rate. It reflects what a listing earns across every available night. Mercado De La Ciudad's annual RevPAR is $24.
Mercado De La Ciudad's RevPAR is up 9.6% from July 2025 to July 2026, currently $24.
Mercado De La Ciudad scores 76 out of 100 on AirDNA's seasonality scale. Higher scores mean steadier demand year-round.
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