Southern Scotland, Default short-term rentals run an average of 48% occupancy and $90 RevPAR across the year.
Southern Scotland short-term rentals run 48% average occupancy across the year, producing an annual RevPAR of $90 — occupancy multiplied by average daily rate.
From July 2025 to July 2026, Southern Scotland's occupancy is down 36.5% and RevPAR is down 49.3%.
On AirDNA's seasonality scale, Southern Scotland scores 72 out of 100, where a higher score means steadier demand year-round and a lower score means sharper peak-and-trough swings.
Southern Scotland's Seasonality subscore is 72 out of 100, one of five inputs to its overall Market Score of 78. A higher score means steadier demand across the year.
Seasonality is the percentage gap between Southern Scotland's lowest and highest monthly average revenue over the past year — the smaller the swing, the higher the score.
It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.
Market-level averages hide wide variation. Here's how to go deeper in the app:
Key definitions
How occupancy and RevPAR rise and fall through the year in Southern Scotland, month by month.
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Frequently asked
Southern Scotland runs 48% annual occupancy.
Southern Scotland's short-term rental occupancy is down 36.5% from July 2025 to July 2026, currently 48% of available nights booked.
RevPAR (revenue per available rental) is occupancy multiplied by average daily rate. It reflects what a listing earns across every available night. Southern Scotland's annual RevPAR is $90.
Southern Scotland's RevPAR is down 49.3% from July 2025 to July 2026, currently $90.
Southern Scotland scores 72 out of 100 on AirDNA's seasonality scale. Higher scores mean steadier demand year-round.
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