Southern Scotland, Scotland short-term rentals run an average of 56% occupancy and $129 RevPAR across the year.
Southern Scotland short-term rentals run 56% average occupancy across the year, producing an annual RevPAR of $129 — occupancy multiplied by average daily rate.
From July 2025 to July 2026, Southern Scotland's occupancy is down 10.7% and RevPAR is down 7.6%.
On AirDNA's seasonality scale, Southern Scotland scores 62 out of 100, where a higher score means steadier demand year-round and a lower score means sharper peak-and-trough swings.
Southern Scotland's Seasonality subscore is 62 out of 100, one of five inputs to its overall Market Score of 48. A higher score means steadier demand across the year.
Seasonality is the percentage gap between Southern Scotland's lowest and highest monthly average revenue over the past year — the smaller the swing, the higher the score.
It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.
Market-level averages hide wide variation. Here's how to go deeper in the app:
Key definitions
How occupancy and RevPAR rise and fall through the year in Southern Scotland, month by month.
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Frequently asked
Southern Scotland runs 56% annual occupancy.
Southern Scotland's short-term rental occupancy is down 10.7% from July 2025 to July 2026, currently 56% of available nights booked.
RevPAR (revenue per available rental) is occupancy multiplied by average daily rate. It reflects what a listing earns across every available night. Southern Scotland's annual RevPAR is $129.
Southern Scotland's RevPAR is down 7.6% from July 2025 to July 2026, currently $129.
Southern Scotland scores 62 out of 100 on AirDNA's seasonality scale. Higher scores mean steadier demand year-round.
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