Free Airbnb and short-term rental statistics for 14 South East markets, from Kent (8,159 active listings) to Coventry Rutland: 45,051 active Airbnb, Vrbo and Booking.com listings as of August 2026. Every market page reports occupancy rate, average daily rate, RevPAR, annual revenue per listing and AirDNA's Market Score, refreshed monthly.
Largest markets
The 12 markets in South East with the most active Airbnb, Vrbo and Booking.com listings, with each market's live occupancy rate, average daily rate and annual revenue per listing. Updated September 29, 2026.
Every market
Every South East city, town and resort market with a free AirDNA data page, A to Z. Each page reports active listings, occupancy rate, average daily rate, annual revenue, supply mix and the largest property managers.
About the data
AirDNA tracks the daily performance of more than 10 million short-term rental listings on Airbnb, Vrbo and Booking.com across 120,000+ markets worldwide. The 14 market pagesfor South East on this site are a free, monthly-refreshed slice of that dataset: for every market, the trailing-twelve-month active listing count, annual revenue per listing, occupancy rate, average daily rate (ADR), RevPAR and AirDNA's Market Score, plus supply mix and the largest property managers.
Listing, calendar and booking activity is collected directly from Airbnb, Vrbo and Booking.com and supplemented by 1M+ partner properties connected through property management systems, channel managers and direct host integrations. The same home listed on several channels is counted once.
How AirDNA collects data →Market pages are refreshed monthly. Every headline metric is a trailing-twelve-month figure, so a market is judged on a full year of bookings, not one busy or slow month. The “Updated” date at the top of each page is the real refresh date.
How often AirDNA data is updated →AirDNA's Market Score grades each market from 40 to 100 on short-term rental potential, benchmarked against other short-term rental markets in the same country with at least 15 active listings. It combines five subscores, each computed from observed market data:
Looking for a market that isn't listed? AirDNA's app covers 120K+ markets globally, including neighborhoods inside the markets on this site.
Key definitions
Frequently asked
There are 45,051 active short-term rental listings across the 14 markets in South East that AirDNA publishes data for, as of August 2026. Active listings are homes on Airbnb, Vrbo or Booking.com that were available or booked in the trailing twelve months, de-duplicated across channels. Each market has its own page with occupancy, daily-rate, revenue and supply data.
Kent is the largest short-term rental market in South East by active listings, with 8,159 active Airbnb, Vrbo and Booking.com listings earning an average of $32K a year at 52% occupancy.
It depends on what you are optimizing for. Kent is the largest South East market by supply (8,159 active listings). Among markets with 100+ active listings, St Albans Buckingham has the highest AirDNA Market Score (97 out of 100), Oxford earns the most per listing ($39.8K a year), and Oxford books the most nights (60% occupancy). The markets on this page are ranked by active listings, not by investment potential; use each market page's revenue, occupancy, seasonality and Market Score to compare them for your goal.
Oxford runs the highest occupancy among South East short-term rental markets (among 100+ listing markets), booking 60% of available nights across 4,477 active listings.
The listing-weighted average occupancy across South East's 14 markets is 55% for the trailing twelve months through August 2026. Among the 12 largest markets it ranges from 51% in London to 60% in Oxford. Each market page reports its own occupancy rate and month-by-month seasonality.
Dorset has the highest average daily rate among South East short-term rental markets (among 100+ listing markets), at $316 per booked night across 2,142 active listings.
The typical active listing in South East earned $31.8K in the trailing twelve months through August 2026 (listing-weighted across all 14 markets). Among the 12 largest markets, annual revenue per listing ranges from $14.5K in St Albans Buckingham to $39.8K in Oxford. Oxford earns the most statewide (among 100+ listing markets), at $39.8K a year with a $208 average daily rate and 60% occupancy. Revenue figures include nightly rates and guest fees, before expenses.
St Albans Buckingham has the highest AirDNA Market Score in South East (among 100+ listing markets) at 97 out of 100. The score weighs rental demand, revenue growth, seasonality, regulation and investability, benchmarked against other markets in the United Kingdom.
This page was last updated on September 29, 2026 and reflects completed market data through August 2026. Market pages are refreshed monthly; every headline figure is a trailing-twelve-month average.
Each South East market page links into the AirDNA app, where markets are broken down into submarkets and neighborhoods with their own revenue, occupancy and daily-rate figures, plus comp sets and address-level revenue projections from Rentalizer.
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