Massa Martana, Umbria short-term rentals run an average of 43% occupancy and $98 RevPAR across the year.
Massa Martana short-term rentals run 43% average occupancy across the year, producing an annual RevPAR of $98 — occupancy multiplied by average daily rate.
From August 2025 to August 2026, Massa Martana's occupancy is down 0.9% and RevPAR is down 42.4%.
On AirDNA's seasonality scale, Massa Martana scores 43 out of 100, where a higher score means steadier demand year-round and a lower score means sharper peak-and-trough swings.
Massa Martana's Seasonality subscore is 43 out of 100, one of five inputs to its overall Market Score of 74. A higher score means steadier demand across the year.
Seasonality is the percentage gap between Massa Martana's lowest and highest monthly average revenue over the past year — the smaller the swing, the higher the score.
It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.
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Key definitions
How occupancy and RevPAR rise and fall through the year in Massa Martana, month by month.
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Frequently asked
Massa Martana runs 43% annual occupancy.
Massa Martana's short-term rental occupancy is down 0.9% from August 2025 to August 2026, currently 43% of available nights booked.
RevPAR (revenue per available rental) is occupancy multiplied by average daily rate. It reflects what a listing earns across every available night. Massa Martana's annual RevPAR is $98.
Massa Martana's RevPAR is down 42.4% from August 2025 to August 2026, currently $98.
Massa Martana scores 43 out of 100 on AirDNA's seasonality scale. Higher scores mean steadier demand year-round.
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