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Massa Martana, Umbria short-term rental listings & supply

Updated By The AirDNA Data Team

Massa Martana, Umbria has 52 active short-term rental listings, tracked across Airbnb, Vrbo, and Booking.com.

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Total active listings
52
-13.3% YoY
Most popular size
1BR
28.8% of all active listings
AirDNA tracks daily performance across 10M+ Airbnb, Vrbo, and Booking.com listings in 120K+ global markets. How we collect this data →10M+ listings across Airbnb, Vrbo & Booking.com in 120K+ markets. How we collect →

Massa Martana, Umbria short-term rental listings

Massa Martana has 52 active short-term rental listings as of July 2026, tracked across Airbnb, Vrbo, and Booking.com. Active supply is down 13.3% from July 2025 to July 2026. Here's how the market breaks down:

  • By property type: 94.2% entire homes, 5.8% private rooms.
  • By size: 28.8% 1-bedroom, 23.1% 2-bedroom, 21.2% 4-bedroom, 17.3% 5+ bedroom, and 9.6% 3-bedroom.
  • By channel: 67.3% Airbnb-only, 23.1% cross-listed and 9.6% Vrbo-only.
  • By availability: 50% full-time (271–365), 19.2% most of year (181–270), 17.3% seasonal (1–90 nights), and 13.5% part-time (91–180 nights).
  • By minimum stay: 36.5% 2 nights, 32.7% 30+ nights, 15.4% 3 nights, 11.5% 4–6 nights, and 3.8% 7–29 nights.
  • By cancellation policy: 54.8% moderate, 32.3% flexible, 9.7% super strict, and 3.2% strict.
47
Rental demand score
Full Massa Martana market overview How Market Score is calculated
Analyst's take

Massa Martana's Rental Demand score: 47 out of 100.

Massa Martana's Rental Demand subscore is 47 out of 100, one of five inputs to its overall Market Score of 55.

Rental Demand combines two inputs: annual occupancy (42% in Massa Martana) and year-over-year listing growth (active supply down 13.3% from July 2025 to July 2026).

It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.

The Market Score is a starting point, not an investment decision.

Market-level averages hide wide variation. Here's how to go deeper in the app:

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Key definitions

How AirDNA defines these metrics

Active listings
Active listings are the short-term rentals on Airbnb, Vrbo, and Booking.com that were available or booked in the trailing 12 months. AirDNA de-duplicates the same home across channels, and the count refreshes monthly.How AirDNA counts active listings →
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Active listings over timeIllustrative preview

How Massa Martana's active short-term rental supply has trended over the past year.

Oct '25Dec '25Feb '26Apr '26Jun '26Aug '26
See Massa Martana's month-by-month supply trend in the AirDNA app.

Listing mix

Four ways to slice Massa Martana's 52 listings

Property type

Entire home leads at 94.2%

  • Entire home94.2%
  • Private room5.8%

Bedrooms

1BR leads at 28.8%

  • 1BR28.8%
  • 2BR23.1%
  • 3BR9.6%
  • 4BR21.2%
  • 5BR+17.3%

Channel

Airbnb only leads at 67.3%

  • Airbnb only67.3%
  • Vrbo only9.6%
  • Multi-platform23.1%

Availability

Full-time (271–365) leads at 50%

  • Seasonal (1–90 nights)17.3%
  • Part-time (91–180 nights)13.5%
  • Most of year (181–270)19.2%
  • Full-time (271–365)50%

Listings by minimum stay

Share of Massa Martana active supply by host-set minimum stay

2 nights
36.5%
3 nights
15.4%
4–6 nights
11.5%
7–29 nights
3.8%
30+ nights
32.7%

Listings by cancellation policy

Share of Massa Martana active supply by host cancellation policy

Flexible
32.3%
Moderate
54.8%
Strict
3.2%
Super strict
9.7%

This is the tip of the iceberg

Go deeper on Massa Martana supply in the app.

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Keep digging into Massa Martana

Massa Martana market overview

The full Massa Martana market: 52 listings, $11.8K average revenue, 42% occupancy, $277 ADR. Topline metrics and the AirDNA Market Score.

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Revenue

Annual earnings, revenue by property type, and daily rates by segment.

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Seasonality

Occupancy, RevPAR, peak and trough months, seasonality score.

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Property Managers

The largest property managers operating in Massa Martana.

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Frequently asked

Common questions about Massa Martana

Get more in the app

There's a lot more inside the AirDNA app.

  • Custom comp sets
  • Neighborhood data
  • Deep filters
  • Heat maps
  • For Sale by yield
  • Export the data
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