Kota Bharu, Kelantan short-term rentals run an average of 32% occupancy and $17 RevPAR across the year.
Kota Bharu short-term rentals run 32% average occupancy across the year, producing an annual RevPAR of $17 — occupancy multiplied by average daily rate.
From May 2025 to May 2026, Kota Bharu's occupancy is up 17.1% and RevPAR is up 15.8%.
On AirDNA's seasonality scale, Kota Bharu scores 95 out of 100, where a higher score means steadier demand year-round and a lower score means sharper peak-and-trough swings.
Kota Bharu's Seasonality subscore is 95 out of 100, one of five inputs to its overall Market Score of 56. A higher score means steadier demand across the year.
Seasonality is the percentage gap between Kota Bharu's lowest and highest monthly average revenue over the past year — the smaller the swing, the higher the score.
It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.
Market-level averages hide wide variation. Here's how to go deeper in the app:
Key definitions
How occupancy and RevPAR rise and fall through the year in Kota Bharu, month by month.
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Frequently asked
Kota Bharu runs 32% annual occupancy.
Kota Bharu's short-term rental occupancy is up 17.1% from May 2025 to May 2026, currently 32% of available nights booked.
RevPAR (revenue per available rental) is occupancy multiplied by average daily rate. It reflects what a listing earns across every available night. Kota Bharu's annual RevPAR is $17.
Kota Bharu's RevPAR is up 15.8% from May 2025 to May 2026, currently $17.
Kota Bharu scores 95 out of 100 on AirDNA's seasonality scale. Higher scores mean steadier demand year-round.
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