San Marcos, California short-term rentals run an average of 65% occupancy and $132 RevPAR across the year.
San Marcos short-term rentals run 65% average occupancy across the year, producing an annual RevPAR of $132 — occupancy multiplied by average daily rate.
From July 2025 to July 2026, San Marcos's occupancy is up 23.4% and RevPAR is up 3.3%.
On AirDNA's seasonality scale, San Marcos scores 84 out of 100, where a higher score means steadier demand year-round and a lower score means sharper peak-and-trough swings.
San Marcos's Seasonality subscore is 84 out of 100, one of five inputs to its overall Market Score of 76. A higher score means steadier demand across the year.
Seasonality is the percentage gap between San Marcos's lowest and highest monthly average revenue over the past year — the smaller the swing, the higher the score.
It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.
Market-level averages hide wide variation. Here's how to go deeper in the app:
Key definitions
How occupancy and RevPAR rise and fall through the year in San Marcos, month by month.
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Frequently asked
San Marcos runs 65% annual occupancy.
San Marcos's short-term rental occupancy is up 23.4% from July 2025 to July 2026, currently 65% of available nights booked.
RevPAR (revenue per available rental) is occupancy multiplied by average daily rate. It reflects what a listing earns across every available night. San Marcos's annual RevPAR is $132.
San Marcos's RevPAR is up 3.3% from July 2025 to July 2026, currently $132.
San Marcos scores 84 out of 100 on AirDNA's seasonality scale. Higher scores mean steadier demand year-round.
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