Santa Barbara, California short-term rentals run an average of 60% occupancy and $267 RevPAR across the year.
Santa Barbara short-term rentals run 60% average occupancy across the year, producing an annual RevPAR of $267 — occupancy multiplied by average daily rate.
From August 2025 to August 2026, Santa Barbara's occupancy is down 0.5% and RevPAR is down 15.5%.
On AirDNA's seasonality scale, Santa Barbara scores 85 out of 100, where a higher score means steadier demand year-round and a lower score means sharper peak-and-trough swings.
Santa Barbara's Seasonality subscore is 85 out of 100, one of five inputs to its overall Market Score of 84. A higher score means steadier demand across the year.
Seasonality is the percentage gap between Santa Barbara's lowest and highest monthly average revenue over the past year — the smaller the swing, the higher the score.
It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.
Market-level averages hide wide variation. Here's how to go deeper in the app:
Key definitions
How occupancy and RevPAR rise and fall through the year in Santa Barbara, month by month.
This is the tip of the iceberg
Explore more Santa Barbara data
Frequently asked
Santa Barbara runs 60% annual occupancy.
Santa Barbara's short-term rental occupancy is down 0.5% from August 2025 to August 2026, currently 60% of available nights booked.
RevPAR (revenue per available rental) is occupancy multiplied by average daily rate. It reflects what a listing earns across every available night. Santa Barbara's annual RevPAR is $267.
Santa Barbara's RevPAR is down 15.5% from August 2025 to August 2026, currently $267.
Santa Barbara scores 85 out of 100 on AirDNA's seasonality scale. Higher scores mean steadier demand year-round.
Get more in the app
See revenue potential of any address
