Santa Cruz, California short-term rental occupancy & seasonality

Name: Santa Cruz, California short-term rental seasonality data
Creator: AirDNA
License: https://www.airdna.co/terms

Updated September 22, 2026By The AirDNA Data Team

Santa Cruz, California short-term rentals run an average of 57% occupancy and $221 RevPAR across the year.

Explore Santa Cruz in the app

See revenue potential of any address

Occupancy

57%

+2.2% YoY

RevPAR

$221

-5.4% YoY

Peak month

In the app

Highest-occupancy month

Trough month

In the app

Lowest-occupancy month

Booking lead time

In the app

Median days before booking

Length of stay

In the app

Median nights booked

AirDNA tracks daily performance across 10M+ Airbnb, Vrbo, and Booking.com listings in 120K+ global markets. How we collect this data →10M+ listings across Airbnb, Vrbo & Booking.com in 120K+ markets. How we collect →

Santa Cruz, California short-term rental seasonality

Santa Cruz short-term rentals run 57% average occupancy across the year, producing an annual RevPAR of $221 — occupancy multiplied by average daily rate.

From August 2025 to August 2026, Santa Cruz's occupancy is up 2.2% and RevPAR is down 5.4%.

On AirDNA's seasonality scale, Santa Cruz scores 60 out of 100, where a higher score means steadier demand year-round and a lower score means sharper peak-and-trough swings.

Seasonality score

Rental demand77
Seasonality60
Revenue growth89
Investability55
Regulation65

Full Santa Cruz market overview How Market Score is calculated

Analyst's take

Santa Cruz's Seasonality score: 60 out of 100.

Santa Cruz's Seasonality subscore is 60 out of 100, one of five inputs to its overall Market Score of 66. A higher score means steadier demand across the year.

Seasonality is the percentage gap between Santa Cruz's lowest and highest monthly average revenue over the past year — the smaller the swing, the higher the score.

It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.

The Market Score is a starting point, not an investment decision.

Market-level averages hide wide variation. Here's how to go deeper in the app:

1Narrow to a neighborhoodNeighborhood metrics give a far more accurate picture of the exact area you're considering.
2Apply filtersFilter by bedrooms, price tier, amenities, and reviews to reach properties that actually match yours.
3Estimate one addressProject what one specific property can earn with a custom comp set built from its exact specs.

Explore Santa Cruz in the app

See revenue potential of any address

Key definitions

How AirDNA defines these metrics

Occupancy: Occupancy is the share of available nights that get booked, averaged across active listings over the trailing 12 months. It measures real demand, not how many nights a host chooses to list.How AirDNA calculates occupancy →
RevPAR: RevPAR (revenue per available rental) is occupancy multiplied by ADR. It captures both how often a listing books and what it charges, making it the truest measure of earning power per available night.What is RevPAR? →