AirDNA Data: US→ California→ Santa Cruz
How is Santa Cruz performing?
57
Okay
16
Investability
74
Rental Demand
21
Revenue Growth
53
Seasonality
57
Regulation
Annual Revenue
$28.4K
+3%
past year
Occupancy Rate
37%
+4%
past year
Average Daily Rate
$254
+3%
past year
Revenue per Available Rental (RevPAR)
$142.2
+6%
past year
Santa Cruz Performance Details
Total available listings
3,662
+3%
past year
Listings by rental channel
Airbnb (75%)
Vrbo (15%)
Both (10%)
Listings by rental size
1 Bedroom (52%)
2 Bedroom (21%)
3 Bedroom (18%)
4 Bedroom (7%)
5+ Bedroom (2%)
Rental growth in the last 12 months
Active Listings
+8%
past year
Listings by annual availability
1-90 nights (83%)
91-180 nights (5%)
181-270 nights (4%)
271-365 nights (9%)
Listings by rental type
Entire Home (74%)
Private Room (25%)
Shared Room (2%)
Listings by Cancellation Policy
Flexible (25.2%)
Moderate (34.5%)
Strict (36.6%)
Super Strict (3.7%)
Listings by Minimum Stay
1 Night (5.4%)
2 Nights (29.8%)
3 Nights (11.4%)
4-6 Nights (5.9%)
7-29 Nights (5.4%)
30+ Nights (42.1%)
What amenities do listings have?
Wireless Internet
88%
Heating
83%
Kitchen
81%
Parking
77%
Tv
68%
Who are the largest property managers?
| Property Manager | Listings | Annual Change | Reviews | Average Review |
|---|---|---|---|---|
O'Neal Vacation Rentals LLC | 41 | 0.6% | 3161 | 4.85 |
Beachnest Vacation Rentals | 30 | 2.8% | 121 | 4.57 |
Surf City | 18 | -0.4% | 646 | 4.71 |
BnB Sitter Santa Cruz | 11 | 1.2% | 963 | 4.84 |
Vacasa | 8 | -0.2% | 408 | 4.48 |
Occupancy
Occupancy Rate
37%
+5%
past year
Booking lead time
Register to see moreLength of stay
Register to see moreWhat percentage of the month was occupied?
Average monthly occupancy over the last 5 years
+3%
past year
2023
2022
2021
2020
2019
2018
Revenue
Average revenue
$2,837,560
+5%
past year
Entire place
Register to see moreHouse
Register to see moreApartment
Register to see moreHow much revenue did listings earn per month?
Average revenue over the last 5 years
+3%
past year
2023
2022
2021
2020
2019
2018
Rates
Revenue per available rental (RevPAR)
$37
+5%
past year
Revenue per available rental
Register to see moreRevenue per available rental (RevPAR) over the last 5 years
Register to see moreWhat was the average daily rate?
Average daily rate over the last 5 years
-3%
past year
2023
2022
2021
2020
2019
2018
Revenue per available rental (RevPAR)
Revenue per available rental
$37
-7%
past year
Weekend revenue per available rental (RevPAR)
Register to see moreBest Month
Register to see moreWhat percentage of the month was occupied?
Average monthly occupancy over the last 5 years
+3%
past year
2023
2022
2021
2020
2019
2018
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