Santa Margarita, California short-term rentals run an average of 50% occupancy and $163 RevPAR across the year.
Santa Margarita short-term rentals run 50% average occupancy across the year, producing an annual RevPAR of $163 — occupancy multiplied by average daily rate.
From July 2025 to July 2026, Santa Margarita's occupancy is up 5.3% and RevPAR is down 16.3%.
On AirDNA's seasonality scale, Santa Margarita scores 59 out of 100, where a higher score means steadier demand year-round and a lower score means sharper peak-and-trough swings.
Santa Margarita's Seasonality subscore is 59 out of 100, one of five inputs to its overall Market Score of 76. A higher score means steadier demand across the year.
Seasonality is the percentage gap between Santa Margarita's lowest and highest monthly average revenue over the past year — the smaller the swing, the higher the score.
It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.
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Key definitions

How occupancy and RevPAR rise and fall through the year in Santa Margarita, month by month.
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Frequently asked
Santa Margarita runs 50% annual occupancy.
Santa Margarita's short-term rental occupancy is up 5.3% from July 2025 to July 2026, currently 50% of available nights booked.
RevPAR (revenue per available rental) is occupancy multiplied by average daily rate. It reflects what a listing earns across every available night. Santa Margarita's annual RevPAR is $163.
Santa Margarita's RevPAR is down 16.3% from July 2025 to July 2026, currently $163.
Santa Margarita scores 59 out of 100 on AirDNA's seasonality scale. Higher scores mean steadier demand year-round.
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