Scotts Valley, California short-term rentals run an average of 69% occupancy and $125 RevPAR across the year.
Scotts Valley short-term rentals run 69% average occupancy across the year, producing an annual RevPAR of $125 — occupancy multiplied by average daily rate.
From July 2025 to July 2026, Scotts Valley's occupancy is up 10.8% and RevPAR is down 14.7%.
On AirDNA's seasonality scale, Scotts Valley scores 86 out of 100, where a higher score means steadier demand year-round and a lower score means sharper peak-and-trough swings.
Scotts Valley's Seasonality subscore is 86 out of 100, one of five inputs to its overall Market Score of 81. A higher score means steadier demand across the year.
Seasonality is the percentage gap between Scotts Valley's lowest and highest monthly average revenue over the past year — the smaller the swing, the higher the score.
It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.
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Key definitions

How occupancy and RevPAR rise and fall through the year in Scotts Valley, month by month.
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Frequently asked
Scotts Valley runs 69% annual occupancy.
Scotts Valley's short-term rental occupancy is up 10.8% from July 2025 to July 2026, currently 69% of available nights booked.
RevPAR (revenue per available rental) is occupancy multiplied by average daily rate. It reflects what a listing earns across every available night. Scotts Valley's annual RevPAR is $125.
Scotts Valley's RevPAR is down 14.7% from July 2025 to July 2026, currently $125.
Scotts Valley scores 86 out of 100 on AirDNA's seasonality scale. Higher scores mean steadier demand year-round.
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