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AirDNA Data: US California Sonoma

How is Sonoma performing?

90

Great
Market Score

72

Investability

55

Rental Demand

44

Revenue Growth

65

Seasonality

52

Regulation

Annual Revenue

$90.5K

+3%

past year

Occupancy Rate

54%

+4%

past year

Average Daily Rate

$705.8

+3%

past year

Revenue per Available Rental (RevPAR)

$381.8

+6%

past year

Sonoma Performance Details

Total available listings

692

+3%

past year

Listings by rental channel

Channel

Airbnb (43%)

Vrbo (20%)

Both (37%)

Listings by rental size

Bedrooms

1 Bedroom (27%)

2 Bedroom (22%)

3 Bedroom (26%)

4 Bedroom (15%)

5+ Bedroom (10%)

Rental growth in the last 12 months

Active Listings

+8%

past year

Listings by annual availability

Available

1-90 nights (25%)

91-180 nights (13%)

181-270 nights (16%)

271-365 nights (46%)

Listings by rental type

Type

Entire Home (93%)

Private Room (7%)

Shared Room (0%)

Listings by Cancellation Policy

Flexible (6.2%)

Moderate (37.6%)

Strict (48.7%)

Super Strict (7.5%)

Listings by Minimum Stay

1 Night (1.2%)

2 Nights (36.6%)

3 Nights (26.7%)

4-6 Nights (9.5%)

7-29 Nights (2.7%)

30+ Nights (23.3%)

What amenities do listings have?

Wireless Internet

98%

Heating

96%

Parking

96%

Tv

91%

Aircon

91%

Who are the largest property managers?

Property ManagerListingsAnnual ChangeReviewsAverage Review
Woodfield
200.5%157
4.82
Vacasa
9-0.5%204
4.68
BeautifulPlaces
70.8%83
4.94
Evolve
5-0.2%155
4.85
AvantStay
50.3%203
4.77

Occupancy

Occupancy Rate

54%

+5%

past year

Booking lead time
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Length of stay
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What percentage of the month was occupied?

Average monthly occupancy over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018

Revenue

Average revenue

$9,049,183

+5%

past year

How much revenue did listings earn per month?

Average revenue over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018

Rates

Revenue per available rental (RevPAR)

$54

+5%

past year

Revenue per available rental
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Revenue per available rental (RevPAR) over the last 5 years
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What was the average daily rate?

Average daily rate over the last 5 years

-3%

past year

2023
2022
2021
2020
2019
2018

Revenue per available rental (RevPAR)

Revenue per available rental

$54

-7%

past year

Weekend revenue per available rental (RevPAR)
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What percentage of the month was occupied?

Average monthly occupancy over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018
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