Rockford, Illinois short-term rentals run an average of 65% occupancy and $94 RevPAR across the year.
Rockford short-term rentals run 65% average occupancy across the year, producing an annual RevPAR of $94 — occupancy multiplied by average daily rate.
From July 2025 to July 2026, Rockford's occupancy is up 16.1% and RevPAR is up 10.8%.
On AirDNA's seasonality scale, Rockford scores 85 out of 100, where a higher score means steadier demand year-round and a lower score means sharper peak-and-trough swings.
Rockford's Seasonality subscore is 85 out of 100, one of five inputs to its overall Market Score of 97. A higher score means steadier demand across the year.
Seasonality is the percentage gap between Rockford's lowest and highest monthly average revenue over the past year — the smaller the swing, the higher the score.
It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.
Market-level averages hide wide variation. Here's how to go deeper in the app:
Key definitions
How occupancy and RevPAR rise and fall through the year in Rockford, month by month.
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Frequently asked
Rockford runs 65% annual occupancy.
Rockford's short-term rental occupancy is up 16.1% from July 2025 to July 2026, currently 65% of available nights booked.
RevPAR (revenue per available rental) is occupancy multiplied by average daily rate. It reflects what a listing earns across every available night. Rockford's annual RevPAR is $94.
Rockford's RevPAR is up 10.8% from July 2025 to July 2026, currently $94.
Rockford scores 85 out of 100 on AirDNA's seasonality scale. Higher scores mean steadier demand year-round.
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