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AirDNA Data: Rockford

How is Rockford performing?

81

Great
Market Score

94

Investability

70

Rental Demand

60

Revenue Growth

43

Seasonality

44

Regulation

Annual Revenue

$9.8K

+3%

past year

Occupancy Rate

40%

+4%

past year

Average Daily Rate

$124.1

+3%

past year

Revenue per Available Rental (RevPAR)

$60.9

+6%

past year

Rockford Performance Details

Total available listings

583

+3%

past year

Listings by rental channel

Channel

Airbnb (78%)

Vrbo (13%)

Both (9%)

Listings by rental size

Bedrooms

1 Bedroom (49%)

2 Bedroom (27%)

3 Bedroom (14%)

4 Bedroom (6%)

5+ Bedroom (4%)

Rental growth in the last 12 months

Active Listings

+8%

past year

Listings by annual availability

Available

1-90 nights (68%)

91-180 nights (16%)

181-270 nights (8%)

271-365 nights (8%)

Listings by rental type

Type

Entire Home (79%)

Private Room (20%)

Shared Room (1%)

Listings by Cancellation Policy

Flexible (40.1%)

Moderate (25.9%)

Strict (33.3%)

Super Strict (0.7%)

Listings by Minimum Stay

1 Night (7.2%)

2 Nights (24.2%)

3 Nights (15.1%)

4-6 Nights (8.2%)

7-29 Nights (7.0%)

30+ Nights (38.3%)

What amenities do listings have?

Kitchen

92%

Wireless Internet

89%

Aircon

89%

Tv

89%

Parking

86%

Who are the largest property managers?

Property ManagerListingsAnnual ChangeReviewsAverage Review
Evolve
30.5%16
4.38
MGM Properties
10.0%46
4.45

Occupancy

Occupancy Rate

40%

+5%

past year

Booking lead time
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Length of stay
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What percentage of the month was occupied?

Average monthly occupancy over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018

Revenue

Average revenue

$977,133

+5%

past year

How much revenue did listings earn per month?

Average revenue over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018

Rates

Revenue per available rental (RevPAR)

$40

+5%

past year

Revenue per available rental
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Revenue per available rental (RevPAR) over the last 5 years
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What was the average daily rate?

Average daily rate over the last 5 years

-3%

past year

2023
2022
2021
2020
2019
2018

Revenue per available rental (RevPAR)

Revenue per available rental

$40

-7%

past year

Weekend revenue per available rental (RevPAR)
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What percentage of the month was occupied?

Average monthly occupancy over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018
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