Athol, Massachusetts short-term rentals run an average of 39% occupancy and $60 RevPAR across the year.
Athol short-term rentals run 39% average occupancy across the year, producing an annual RevPAR of $60 — occupancy multiplied by average daily rate.
From July 2025 to July 2026, Athol's occupancy is down 29.8% and RevPAR is down 37.3%.
On AirDNA's seasonality scale, Athol scores 1 out of 100, where a higher score means steadier demand year-round and a lower score means sharper peak-and-trough swings.
Athol's Seasonality subscore is 1 out of 100, one of five inputs to its overall Market Score of 40. A higher score means steadier demand across the year.
Seasonality is the percentage gap between Athol's lowest and highest monthly average revenue over the past year — the smaller the swing, the higher the score.
It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.
Market-level averages hide wide variation. Here's how to go deeper in the app:
Key definitions
How occupancy and RevPAR rise and fall through the year in Athol, month by month.
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Frequently asked
Athol runs 39% annual occupancy.
Athol's short-term rental occupancy is down 29.8% from July 2025 to July 2026, currently 39% of available nights booked.
RevPAR (revenue per available rental) is occupancy multiplied by average daily rate. It reflects what a listing earns across every available night. Athol's annual RevPAR is $60.
Athol's RevPAR is down 37.3% from July 2025 to July 2026, currently $60.
Athol scores 1 out of 100 on AirDNA's seasonality scale. Higher scores mean steadier demand year-round.
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