Holland, Massachusetts has 31 active short-term rental listings that earn an average of $25K per year, with 50% average occupancy and a $265 average daily rate.
Holland short-term rental market summary
Holland's short-term rental market has 31 active listings as of July 2026. The average active listing earned $25K in revenue over the trailing twelve months. Listings were booked 50% of nights they were available at an average daily rate of $265. RevPAR (daily rate weighted by occupancy) was $133. From July 2025 to July 2026, revenue is up 2.1%, occupancy is down 7.5%, ADR is up 9.6%, RevPAR is down 3.8%, and active listings are up 0.0%.
Holland, Massachusetts scores 73 out of 100 on AirDNA's Market Score, a 40-to-100 scale benchmarked against other short-term rental markets in the same country with at least 15 active listings.
The score combines 5 subscores, each computed from observed market data:
Market-level averages hide wide variation. Here's how to go deeper in the app:
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The average Holland short-term rental earns $25K in annual revenue. Earnings vary by property type, bedroom count, and channel. See the Revenue chapter for a full breakdown.
Holland's average revenue per listing is up 2.1% from July 2025 to July 2026, now averaging $25K a year.
Holland runs 50% annual occupancy across 31 active listings. See the Seasonality chapter for monthly trends and segment splits.
Holland's short-term rental occupancy is down 7.5% from July 2025 to July 2026, currently averaging 50% of available nights booked.
The average daily rate (ADR) in Holland is $265 per booked night. RevPAR, daily rate weighted by occupancy, is $133. See the Seasonality chapter for monthly pricing patterns.
Holland's average daily rate is up 9.6% from July 2025 to July 2026, now $265 per booked night.
Holland scores 73/100 on AirDNA's Market Score (a 40-to-100 scale), which weighs rental demand, revenue growth, seasonality, regulation, and investability across 120K+ tracked markets. See the Analyst's Take above for the subscores that drive it.
There are 31 active short-term rental listings in Holland as of July 2026. See the Supply chapter for channel split, property managers, and supply trends.
This page is refreshed monthly. It was last updated on August 5, 2026 and reflects completed short-term rental market data through July 2026. "Last updated" is when AirDNA last refreshed the page; the coverage month is the most recent full month of data behind those figures.
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