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Gowen, Michigan short-term rental listings & supply

Updated By The AirDNA Data Team

Gowen, Michigan has 47 active short-term rental listings, tracked across Airbnb, Vrbo, and Booking.com.

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Total active listings
47
+422.2% YoY
Most popular size
1BR
29.8% of all active listings
AirDNA tracks daily performance across 10M+ Airbnb, Vrbo, and Booking.com listings in 120K+ global markets. How we collect this data →10M+ listings across Airbnb, Vrbo & Booking.com in 120K+ markets. How we collect →

Gowen, Michigan short-term rental listings

Gowen has 47 active short-term rental listings as of August 2026, tracked across Airbnb, Vrbo, and Booking.com. Active supply is up 422.2% from August 2025 to August 2026. Here's how the market breaks down:

  • By property type: 98.2% entire homes, 1.8% private rooms.
  • By size: 29.8% 1-bedroom, 24.6% 2-bedroom, 24.6% 3-bedroom, 15.8% 4-bedroom, and 5.3% 5+ bedroom.
  • By channel: 47.4% cross-listed, 42.1% Airbnb-only and 10.5% Vrbo-only.
  • By availability: 47.4% full-time (271–365), 28.1% part-time (91–180 nights), 17.5% most of year (181–270), and 7% seasonal (1–90 nights).
  • By minimum stay: 36.8% 2 nights, 33.3% 3 nights, 15.8% 30+ nights, and 14% 4–6 nights.
  • By cancellation policy: 42.9% moderate, 40% flexible, 14.3% strict, and 2.9% no refund.
71
Rental demand score
Full Gowen market overview How Market Score is calculated
Analyst's take

Gowen's Rental Demand score: 71 out of 100.

Gowen's Rental Demand subscore is 71 out of 100, one of five inputs to its overall Market Score of 84.

Rental Demand combines two inputs: annual occupancy (55% in Gowen) and year-over-year listing growth (active supply up 422.2% from August 2025 to August 2026).

It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.

The Market Score is a starting point, not an investment decision.

Market-level averages hide wide variation. Here's how to go deeper in the app:

  1. 1Narrow to a neighborhoodNeighborhood metrics give a far more accurate picture of the exact area you're considering.
  2. 2Apply filtersFilter by bedrooms, price tier, amenities, and reviews to reach properties that actually match yours.
  3. 3Estimate one addressProject what one specific property can earn with a custom comp set built from its exact specs.
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Key definitions

How AirDNA defines these metrics

Active listings
Active listings are the short-term rentals on Airbnb, Vrbo, and Booking.com that were available or booked in the trailing 12 months. AirDNA de-duplicates the same home across channels, and the count refreshes monthly.How AirDNA counts active listings →
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Active listings over timeIllustrative preview

How Gowen's active short-term rental supply has trended over the past year.

May '26Jul '26Aug '26Sep '26Sep '26Sep '26
See Gowen's month-by-month supply trend in the AirDNA app.

Listing mix

Four ways to slice Gowen's 47 listings

Property type

Entire home leads at 98.2%

  • Entire home98.2%
  • Private room1.8%

Bedrooms

1BR leads at 29.8%

  • 1BR29.8%
  • 2BR24.6%
  • 3BR24.6%
  • 4BR15.8%
  • 5BR+5.3%

Channel

Multi-platform leads at 47.4%

  • Airbnb only42.1%
  • Vrbo only10.5%
  • Multi-platform47.4%

Availability

Full-time (271–365) leads at 47.4%

  • Seasonal (1–90 nights)7%
  • Part-time (91–180 nights)28.1%
  • Most of year (181–270)17.5%
  • Full-time (271–365)47.4%

Listings by minimum stay

Share of Gowen active supply by host-set minimum stay

2 nights
36.8%
3 nights
33.3%
4–6 nights
14%
30+ nights
15.8%

Listings by cancellation policy

Share of Gowen active supply by host cancellation policy

Flexible
40%
Moderate
42.9%
Strict
14.3%
No refund
2.9%

This is the tip of the iceberg

Go deeper on Gowen supply in the app.

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Explore more Gowen data

Keep digging into Gowen

Gowen market overview

The full Gowen market: 47 listings, $45K average revenue, 55% occupancy, $284 ADR. Topline metrics and the AirDNA Market Score.

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Revenue

Annual earnings, revenue by property type, and daily rates by segment.

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Seasonality

Occupancy, RevPAR, peak and trough months, seasonality score.

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Property Managers

The largest property managers operating in Gowen.

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Explore more markets

Other short-term rental markets in Michigan

Frequently asked

Common questions about Gowen

Get more in the app

There's a lot more inside the AirDNA app.

  • Custom comp sets
  • Neighborhood data
  • Deep filters
  • Heat maps
  • For Sale by yield
  • Export the data
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