Traverse City, Michigan has 3,799 active short-term rental listings that earn an average of $51K per year, with 53% average occupancy and a $378 average daily rate.
Traverse City short-term rental market summary
Traverse City's short-term rental market has 3,799 active listings as of October 2026. The average active listing earned $51K in revenue over the trailing twelve months. Listings were booked 53% of nights they were available at an average daily rate of $378. RevPAR (daily rate weighted by occupancy) was $201. From October 2025 to October 2026, revenue is up 40.0%, occupancy is up 0.2%, ADR is down 8.3%, RevPAR is down 4.2%, and active listings are up 91.5%.
Traverse City, Michigan scores 46 out of 100 on AirDNA's Market Score, a 40-to-100 scale benchmarked against other short-term rental markets in the same country with at least 15 active listings.
The score combines 5 subscores, each computed from observed market data:
Market-level averages hide wide variation. Here's how to go deeper in the app:
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The average Traverse City short-term rental earns $51K in annual revenue. Earnings vary by property type, bedroom count, and channel. See the Revenue chapter for a full breakdown.
Traverse City's average revenue per listing is up 40.0% from October 2025 to October 2026, now averaging $51K a year.
Traverse City runs 53% annual occupancy across 3,799 active listings. See the Seasonality chapter for monthly trends and segment splits.
Traverse City's short-term rental occupancy is up 0.2% from October 2025 to October 2026, currently averaging 53% of available nights booked.
The average daily rate (ADR) in Traverse City is $378 per booked night. RevPAR, daily rate weighted by occupancy, is $201. See the Seasonality chapter for monthly pricing patterns.
Traverse City's average daily rate is down 8.3% from October 2025 to October 2026, now $378 per booked night.
Traverse City scores 46/100 on AirDNA's Market Score (a 40-to-100 scale), which weighs rental demand, revenue growth, seasonality, regulation, and investability across 120K+ tracked markets. See the Analyst's Take above for the subscores that drive it.
There are 3,799 active short-term rental listings in Traverse City as of October 2026. See the Supply chapter for channel split, property managers, and supply trends.
This page is refreshed monthly. It was last updated on November 3, 2026 and reflects completed short-term rental market data through October 2026. "Last updated" is when AirDNA last refreshed the page; the coverage month is the most recent full month of data behind those figures.
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