Union Pier, Michigan short-term rentals run an average of 51% occupancy and $344 RevPAR across the year.
Union Pier short-term rentals run 51% average occupancy across the year, producing an annual RevPAR of $344 — occupancy multiplied by average daily rate.
From July 2025 to July 2026, Union Pier's occupancy is down 7.4% and RevPAR is down 6.3%.
On AirDNA's seasonality scale, Union Pier scores 43 out of 100, where a higher score means steadier demand year-round and a lower score means sharper peak-and-trough swings.
Union Pier's Seasonality subscore is 43 out of 100, one of five inputs to its overall Market Score of 69. A higher score means steadier demand across the year.
Seasonality is the percentage gap between Union Pier's lowest and highest monthly average revenue over the past year — the smaller the swing, the higher the score.
It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.
Market-level averages hide wide variation. Here's how to go deeper in the app:
Key definitions
How occupancy and RevPAR rise and fall through the year in Union Pier, month by month.
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Frequently asked
Union Pier runs 51% annual occupancy.
Union Pier's short-term rental occupancy is down 7.4% from July 2025 to July 2026, currently 51% of available nights booked.
RevPAR (revenue per available rental) is occupancy multiplied by average daily rate. It reflects what a listing earns across every available night. Union Pier's annual RevPAR is $344.
Union Pier's RevPAR is down 6.3% from July 2025 to July 2026, currently $344.
Union Pier scores 43 out of 100 on AirDNA's seasonality scale. Higher scores mean steadier demand year-round.
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