Frenchtown, Montana short-term rentals run an average of 46% occupancy and $91 RevPAR across the year.
Frenchtown short-term rentals run 46% average occupancy across the year, producing an annual RevPAR of $91 — occupancy multiplied by average daily rate.
From August 2024 to August 2025, Frenchtown's occupancy is down 6.2% and RevPAR is down 4.6%.
On AirDNA's seasonality scale, Frenchtown scores 2 out of 100, where a higher score means steadier demand year-round and a lower score means sharper peak-and-trough swings.
Frenchtown's Seasonality subscore is 2 out of 100, one of five inputs to its overall Market Score of 33. A higher score means steadier demand across the year.
Seasonality is the percentage gap between Frenchtown's lowest and highest monthly average revenue over the past year — the smaller the swing, the higher the score.
It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.
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Key definitions
How occupancy and RevPAR rise and fall through the year in Frenchtown, month by month.
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Frequently asked
Frenchtown runs 46% annual occupancy.
Frenchtown's short-term rental occupancy is down 6.2% from August 2024 to August 2025, currently 46% of available nights booked.
RevPAR (revenue per available rental) is occupancy multiplied by average daily rate. It reflects what a listing earns across every available night. Frenchtown's annual RevPAR is $91.
Frenchtown's RevPAR is down 4.6% from August 2024 to August 2025, currently $91.
Frenchtown scores 2 out of 100 on AirDNA's seasonality scale. Higher scores mean steadier demand year-round.
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