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AirDNA Data: US North Carolina Marshall

How is Marshall performing?

55

Okay
Market Score

62

Investability

34

Rental Demand

37

Revenue Growth

49

Seasonality

51

Regulation

Annual Revenue

$22.5K

+3%

past year

Occupancy Rate

47%

+4%

past year

Average Daily Rate

$232.7

+3%

past year

Revenue per Available Rental (RevPAR)

$114.4

+6%

past year

Marshall Performance Details

Total available listings

289

+3%

past year

Listings by rental channel

Channel

Airbnb (54%)

Vrbo (11%)

Both (35%)

Listings by rental size

Bedrooms

1 Bedroom (43%)

2 Bedroom (28%)

3 Bedroom (15%)

4 Bedroom (5%)

5+ Bedroom (10%)

Rental growth in the last 12 months

Active Listings

+8%

past year

Listings by annual availability

Available

1-90 nights (24%)

91-180 nights (25%)

181-270 nights (18%)

271-365 nights (33%)

Listings by rental type

Type

Entire Home (90%)

Private Room (9%)

Shared Room (1%)

Listings by Cancellation Policy

Flexible (16.4%)

Moderate (51.2%)

Strict (24.6%)

Super Strict (7.8%)

Listings by Minimum Stay

1 Night (1.0%)

2 Nights (57.4%)

3 Nights (12.5%)

4-6 Nights (3.1%)

7-29 Nights (1.4%)

30+ Nights (24.6%)

What amenities do listings have?

Parking

96%

Internet

94%

Wireless Internet

93%

Kitchen

93%

Heating

90%

Who are the largest property managers?

Property ManagerListingsAnnual ChangeReviewsAverage Review
Evolve
200.1%728
4.84
Yonder
11-0.1%195
4.80
Carolina Mornings
3-0.4%29
4.96
Mighty Tree Properties
20.0%49
5.00
Vacasa
10.0%36
4.95

Occupancy

Occupancy Rate

47%

+5%

past year

Booking lead time
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Length of stay
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What percentage of the month was occupied?

Average monthly occupancy over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018

Revenue

Average revenue

$2,252,172

+5%

past year

How much revenue did listings earn per month?

Average revenue over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018

Rates

Revenue per available rental (RevPAR)

$47

+5%

past year

Revenue per available rental
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Revenue per available rental (RevPAR) over the last 5 years
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What was the average daily rate?

Average daily rate over the last 5 years

-3%

past year

2023
2022
2021
2020
2019
2018

Revenue per available rental (RevPAR)

Revenue per available rental

$47

-7%

past year

Weekend revenue per available rental (RevPAR)
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What percentage of the month was occupied?

Average monthly occupancy over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018
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