Southern Pines, North Carolina has 289 active short-term rental listings that earn an average of $28.3K per year, with 58% average occupancy and a $229 average daily rate.
Southern Pines short-term rental market summary
Southern Pines's short-term rental market has 289 active listings as of July 2026. The average active listing earned $28.3K in revenue over the trailing twelve months. Listings were booked 58% of nights they were available at an average daily rate of $229. RevPAR (daily rate weighted by occupancy) was $123. From July 2025 to July 2026, revenue is up 21.7%, occupancy is up 19.5%, ADR is down 24.5%, RevPAR is down 12.4%, and active listings are down 21.3%.
Southern Pines, North Carolina scores 78 out of 100 on AirDNA's Market Score, a 40-to-100 scale benchmarked against other short-term rental markets in the same country with at least 15 active listings.
The score combines 5 subscores, each computed from observed market data:
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The average Southern Pines short-term rental earns $28.3K in annual revenue. Earnings vary by property type, bedroom count, and channel. See the Revenue chapter for a full breakdown.
Southern Pines's average revenue per listing is up 21.7% from July 2025 to July 2026, now averaging $28.3K a year.
Southern Pines runs 58% annual occupancy across 289 active listings. See the Seasonality chapter for monthly trends and segment splits.
Southern Pines's short-term rental occupancy is up 19.5% from July 2025 to July 2026, currently averaging 58% of available nights booked.
The average daily rate (ADR) in Southern Pines is $229 per booked night. RevPAR, daily rate weighted by occupancy, is $123. See the Seasonality chapter for monthly pricing patterns.
Southern Pines's average daily rate is down 24.5% from July 2025 to July 2026, now $229 per booked night.
Southern Pines scores 78/100 on AirDNA's Market Score (a 40-to-100 scale), which weighs rental demand, revenue growth, seasonality, regulation, and investability across 120K+ tracked markets. See the Analyst's Take above for the subscores that drive it.
There are 289 active short-term rental listings in Southern Pines as of July 2026. See the Supply chapter for channel split, property managers, and supply trends.
This page is refreshed monthly. It was last updated on August 5, 2026 and reflects completed short-term rental market data through July 2026. "Last updated" is when AirDNA last refreshed the page; the coverage month is the most recent full month of data behind those figures.
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