Folly Beach, South Carolina short-term rentals run an average of 63% occupancy and $386 RevPAR across the year.
Folly Beach short-term rentals run 63% average occupancy across the year, producing an annual RevPAR of $386 — occupancy multiplied by average daily rate.
From July 2025 to July 2026, Folly Beach's occupancy is down 7.0% and RevPAR is down 5.6%.
On AirDNA's seasonality scale, Folly Beach scores 45 out of 100, where a higher score means steadier demand year-round and a lower score means sharper peak-and-trough swings.
Folly Beach's Seasonality subscore is 45 out of 100, one of five inputs to its overall Market Score of 78. A higher score means steadier demand across the year.
Seasonality is the percentage gap between Folly Beach's lowest and highest monthly average revenue over the past year — the smaller the swing, the higher the score.
It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.
Market-level averages hide wide variation. Here's how to go deeper in the app:
Key definitions
How occupancy and RevPAR rise and fall through the year in Folly Beach, month by month.
This is the tip of the iceberg
Explore more Folly Beach data
Frequently asked
Folly Beach runs 63% annual occupancy.
Folly Beach's short-term rental occupancy is down 7.0% from July 2025 to July 2026, currently 63% of available nights booked.
RevPAR (revenue per available rental) is occupancy multiplied by average daily rate. It reflects what a listing earns across every available night. Folly Beach's annual RevPAR is $386.
Folly Beach's RevPAR is down 5.6% from July 2025 to July 2026, currently $386.
Folly Beach scores 45 out of 100 on AirDNA's seasonality scale. Higher scores mean steadier demand year-round.
Get more in the app
See revenue potential of any address
