Hilton Head Island, South Carolina short-term rentals run an average of 59% occupancy and $252 RevPAR across the year.
Hilton Head Island short-term rentals run 59% average occupancy across the year, producing an annual RevPAR of $252 — occupancy multiplied by average daily rate.
From August 2025 to August 2026, Hilton Head Island's occupancy is down 4.6% and RevPAR is down 17.6%.
On AirDNA's seasonality scale, Hilton Head Island scores 48 out of 100, where a higher score means steadier demand year-round and a lower score means sharper peak-and-trough swings.
Hilton Head Island's Seasonality subscore is 48 out of 100, one of five inputs to its overall Market Score of 58. A higher score means steadier demand across the year.
Seasonality is the percentage gap between Hilton Head Island's lowest and highest monthly average revenue over the past year — the smaller the swing, the higher the score.
It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.
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Key definitions
How occupancy and RevPAR rise and fall through the year in Hilton Head Island, month by month.
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Frequently asked
Hilton Head Island runs 59% annual occupancy.
Hilton Head Island's short-term rental occupancy is down 4.6% from August 2025 to August 2026, currently 59% of available nights booked.
RevPAR (revenue per available rental) is occupancy multiplied by average daily rate. It reflects what a listing earns across every available night. Hilton Head Island's annual RevPAR is $252.
Hilton Head Island's RevPAR is down 17.6% from August 2025 to August 2026, currently $252.
Hilton Head Island scores 48 out of 100 on AirDNA's seasonality scale. Higher scores mean steadier demand year-round.
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