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Hilton Head Island, South Carolina short-term rental listings & supply

Updated By The AirDNA Data Team

Hilton Head Island, South Carolina has 7,288 active short-term rental listings, tracked across Airbnb, Vrbo, and Booking.com.

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Total active listings
7,288
-25.2% YoY
Most popular size
2BR
43.4% of all active listings
AirDNA tracks daily performance across 10M+ Airbnb, Vrbo, and Booking.com listings in 120K+ global markets. How we collect this data →10M+ listings across Airbnb, Vrbo & Booking.com in 120K+ markets. How we collect →

Hilton Head Island, South Carolina short-term rental listings

Hilton Head Island has 7,288 active short-term rental listings as of September 2026, tracked across Airbnb, Vrbo, and Booking.com. Active supply is down 25.2% from September 2025 to September 2026. Here's how the market breaks down:

  • By property type: 99.6% entire homes, 0.4% private rooms.
  • By size: 43.4% 2-bedroom, 20.8% 3-bedroom, 16.9% 1-bedroom, 9.6% 5+ bedroom, and 9.3% 4-bedroom.
  • By channel: 71.9% cross-listed, 18.8% Vrbo-only and 9.3% Airbnb-only.
  • By availability: 46.4% full-time (271–365), 27.4% most of year (181–270), 17.6% part-time (91–180 nights), and 8.6% seasonal (1–90 nights).
  • By minimum stay: 39.3% 3 nights, 21.2% 2 nights, 16.8% 4–6 nights, 15.9% 30+ nights, 6.6% 7–29 nights, and 0.3% 1 night.
  • By cancellation policy: 38.2% moderate, 31.8% strict, 17.8% super strict, 6.8% flexible, and 5.4% no refund.
78
Rental demand score
Full Hilton Head Island market overview How Market Score is calculated
Analyst's take

Hilton Head Island's Rental Demand score: 78 out of 100.

Hilton Head Island's Rental Demand subscore is 78 out of 100, one of five inputs to its overall Market Score of 57.

Rental Demand combines two inputs: annual occupancy (60% in Hilton Head Island) and year-over-year listing growth (active supply down 25.2% from September 2025 to September 2026).

It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.

The Market Score is a starting point, not an investment decision.

Market-level averages hide wide variation. Here's how to go deeper in the app:

  1. 1Narrow to a neighborhoodNeighborhood metrics give a far more accurate picture of the exact area you're considering.
  2. 2Apply filtersFilter by bedrooms, price tier, amenities, and reviews to reach properties that actually match yours.
  3. 3Estimate one addressProject what one specific property can earn with a custom comp set built from its exact specs.
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Key definitions

How AirDNA defines these metrics

Active listings
Active listings are the short-term rentals on Airbnb, Vrbo, and Booking.com that were available or booked in the trailing 12 months. AirDNA de-duplicates the same home across channels, and the count refreshes monthly.How AirDNA counts active listings →
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Active listings over timeIllustrative preview

How Hilton Head Island's active short-term rental supply has trended over the past year.

Sep '26Sep '26Sep '26Oct '26Oct '26Oct '26
See Hilton Head Island's month-by-month supply trend in the AirDNA app.

Listing mix

Four ways to slice Hilton Head Island's 7,288 listings

Property type

Entire home leads at 99.6%

  • Entire home99.6%
  • Private room0.4%

Bedrooms

2BR leads at 43.4%

  • 1BR16.9%
  • 2BR43.4%
  • 3BR20.8%
  • 4BR9.3%
  • 5BR+9.6%

Channel

Multi-platform leads at 71.9%

  • Airbnb only9.3%
  • Vrbo only18.8%
  • Multi-platform71.9%

Availability

Full-time (271–365) leads at 46.4%

  • Seasonal (1–90 nights)8.6%
  • Part-time (91–180 nights)17.6%
  • Most of year (181–270)27.4%
  • Full-time (271–365)46.4%

Listings by minimum stay

Share of Hilton Head Island active supply by host-set minimum stay

1 night
0.3%
2 nights
21.2%
3 nights
39.3%
4–6 nights
16.8%
7–29 nights
6.6%
30+ nights
15.9%

Listings by cancellation policy

Share of Hilton Head Island active supply by host cancellation policy

Flexible
6.8%
Moderate
38.2%
Strict
31.8%
Super strict
17.8%
No refund
5.4%

This is the tip of the iceberg

Go deeper on Hilton Head Island supply in the app.

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Explore more Hilton Head Island data

Keep digging into Hilton Head Island

Hilton Head Island market overview

The full Hilton Head Island market: 7,288 listings, $69.5K average revenue, 60% occupancy, $426 ADR. Topline metrics and the AirDNA Market Score.

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Revenue

Annual earnings, revenue by property type, and daily rates by segment.

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Seasonality

Occupancy, RevPAR, peak and trough months, seasonality score.

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Property Managers

The largest property managers operating in Hilton Head Island.

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Explore more markets

Other short-term rental markets in South Carolina

Frequently asked

Common questions about Hilton Head Island

Get more in the app

There's a lot more inside the AirDNA app.

  • Custom comp sets
  • Neighborhood data
  • Deep filters
  • Heat maps
  • For Sale by yield
  • Export the data
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