Roan Mountain, Tennessee short-term rentals run an average of 39% occupancy and $53 RevPAR across the year.
Roan Mountain short-term rentals run 39% average occupancy across the year, producing an annual RevPAR of $53 — occupancy multiplied by average daily rate.
From July 2025 to July 2026, Roan Mountain's occupancy is up 25.9% and RevPAR is up 24.7%.
On AirDNA's seasonality scale, Roan Mountain scores 94 out of 100, where a higher score means steadier demand year-round and a lower score means sharper peak-and-trough swings.
Roan Mountain's Seasonality subscore is 94 out of 100, one of five inputs to its overall Market Score of 79. A higher score means steadier demand across the year.
Seasonality is the percentage gap between Roan Mountain's lowest and highest monthly average revenue over the past year — the smaller the swing, the higher the score.
It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.
Market-level averages hide wide variation. Here's how to go deeper in the app:
Key definitions

How occupancy and RevPAR rise and fall through the year in Roan Mountain, month by month.
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Frequently asked
Roan Mountain runs 39% annual occupancy.
Roan Mountain's short-term rental occupancy is up 25.9% from July 2025 to July 2026, currently 39% of available nights booked.
RevPAR (revenue per available rental) is occupancy multiplied by average daily rate. It reflects what a listing earns across every available night. Roan Mountain's annual RevPAR is $53.
Roan Mountain's RevPAR is up 24.7% from July 2025 to July 2026, currently $53.
Roan Mountain scores 94 out of 100 on AirDNA's seasonality scale. Higher scores mean steadier demand year-round.
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