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AirDNA Data: US Texas San Marcos

How is San Marcos performing?

65

Good
Market Score

53

Investability

44

Rental Demand

51

Revenue Growth

46

Seasonality

56

Regulation

Annual Revenue

$14.7K

+3%

past year

Occupancy Rate

35%

+4%

past year

Average Daily Rate

$170

+3%

past year

Revenue per Available Rental (RevPAR)

$78.2

+6%

past year

San Marcos Performance Details

Total available listings

975

+3%

past year

Listings by rental channel

Channel

Airbnb (74%)

Vrbo (14%)

Both (13%)

Listings by rental size

Bedrooms

1 Bedroom (55%)

2 Bedroom (20%)

3 Bedroom (14%)

4 Bedroom (7%)

5+ Bedroom (3%)

Rental growth in the last 12 months

Active Listings

+8%

past year

Listings by annual availability

Available

1-90 nights (72%)

91-180 nights (8%)

181-270 nights (6%)

271-365 nights (14%)

Listings by rental type

Type

Entire Home (70%)

Private Room (28%)

Shared Room (2%)

Listings by Cancellation Policy

Flexible (34.9%)

Moderate (38.1%)

Strict (25.9%)

Super Strict (1.1%)

Listings by Minimum Stay

1 Night (4.5%)

2 Nights (38.3%)

3 Nights (4.2%)

4-6 Nights (1.6%)

7-29 Nights (3.3%)

30+ Nights (48.1%)

What amenities do listings have?

Aircon

94%

Wireless Internet

86%

Kitchen

86%

Parking

84%

Heating

83%

Who are the largest property managers?

Property ManagerListingsAnnual ChangeReviewsAverage Review
Evolve
160.1%201
4.85
Hill Country Premier Lodging
70.4%78
4.61
Cozi Vacation Rentals
20.0%90
4.52
Vacasa
10.0%28
4.90

Occupancy

Occupancy Rate

35%

+5%

past year

Booking lead time
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Length of stay
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What percentage of the month was occupied?

Average monthly occupancy over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018

Revenue

Average revenue

$1,472,301

+5%

past year

How much revenue did listings earn per month?

Average revenue over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018

Rates

Revenue per available rental (RevPAR)

$35

+5%

past year

Revenue per available rental
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Revenue per available rental (RevPAR) over the last 5 years
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What was the average daily rate?

Average daily rate over the last 5 years

-3%

past year

2023
2022
2021
2020
2019
2018

Revenue per available rental (RevPAR)

Revenue per available rental

$35

-7%

past year

Weekend revenue per available rental (RevPAR)
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What percentage of the month was occupied?

Average monthly occupancy over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018
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