Great Falls, Virginia short-term rentals run an average of 55% occupancy and $194 RevPAR across the year.
Great Falls short-term rentals run 55% average occupancy across the year, producing an annual RevPAR of $194 — occupancy multiplied by average daily rate.
From July 2025 to July 2026, Great Falls's occupancy is up 8.8% and RevPAR is up 59.8%.
On AirDNA's seasonality scale, Great Falls scores 66 out of 100, where a higher score means steadier demand year-round and a lower score means sharper peak-and-trough swings.
Great Falls's Seasonality subscore is 66 out of 100, one of five inputs to its overall Market Score of 73. A higher score means steadier demand across the year.
Seasonality is the percentage gap between Great Falls's lowest and highest monthly average revenue over the past year — the smaller the swing, the higher the score.
It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.
Market-level averages hide wide variation. Here's how to go deeper in the app:
Key definitions
How occupancy and RevPAR rise and fall through the year in Great Falls, month by month.
This is the tip of the iceberg
Explore more Great Falls data
Frequently asked
Great Falls runs 55% annual occupancy.
Great Falls's short-term rental occupancy is up 8.8% from July 2025 to July 2026, currently 55% of available nights booked.
RevPAR (revenue per available rental) is occupancy multiplied by average daily rate. It reflects what a listing earns across every available night. Great Falls's annual RevPAR is $194.
Great Falls's RevPAR is up 59.8% from July 2025 to July 2026, currently $194.
Great Falls scores 66 out of 100 on AirDNA's seasonality scale. Higher scores mean steadier demand year-round.
Get more in the app
See revenue potential of any address
