Luray, Virginia short-term rental listings & supply

Name: Luray, Virginia short-term rental supply data
Creator: AirDNA
License: https://www.airdna.co/terms

Updated August 5, 2026By The AirDNA Data Team

Luray, Virginia has 576 active short-term rental listings, tracked across Airbnb, Vrbo, and Booking.com.

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Total active listings

576

-3.5% YoY

Luray, Virginia short-term rental listings

Luray has 576 active short-term rental listings as of July 2026, tracked across Airbnb, Vrbo, and Booking.com. Active supply is down 3.5% from July 2025 to July 2026. Here's how the market breaks down:

By property type: 96% entire homes, 3.3% private rooms and 0.7% shared rooms.
By size: 32.6% 2-bedroom, 28.6% 3-bedroom, 21% 1-bedroom, 10.1% 4-bedroom, and 7.6% 5+ bedroom.
By channel: 54.9% cross-listed, 35.2% Airbnb-only and 9.9% Vrbo-only.
By availability: 75% full-time (271–365), 9.5% most of year (181–270), 7.8% part-time (91–180 nights), and 7.6% seasonal (1–90 nights).
By minimum stay: 71.7% 2 nights, 21% 30+ nights, 6.3% 3 nights, 0.9% 4–6 nights, and 0.2% 7–29 nights.
By cancellation policy: 47.9% moderate, 29.3% flexible, 16% strict, and 6.8% super strict.

Rental demand score

Rental demand83
Seasonality70
Revenue growth69
Investability98
Regulation68

Full Luray market overview How Market Score is calculated

Analyst's take

Luray's Rental Demand score: 83 out of 100.

Luray's Rental Demand subscore is 83 out of 100, one of five inputs to its overall Market Score of 93.

Rental Demand combines two inputs: annual occupancy (50% in Luray) and year-over-year listing growth (active supply down 3.5% from July 2025 to July 2026).

It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.

The Market Score is a starting point, not an investment decision.

Market-level averages hide wide variation. Here's how to go deeper in the app:

1Narrow to a neighborhoodNeighborhood metrics give a far more accurate picture of the exact area you're considering.
2Apply filtersFilter by bedrooms, price tier, amenities, and reviews to reach properties that actually match yours.
3Estimate one addressProject what one specific property can earn with a custom comp set built from its exact specs.

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Key definitions

How AirDNA defines these metrics

Active listings: Active listings are the short-term rentals on Airbnb, Vrbo, and Booking.com that were available or booked in the trailing 12 months. AirDNA de-duplicates the same home across channels, and the count refreshes monthly.How AirDNA counts active listings →