Luray, Virginia has 576 active short-term rental listings that earn an average of $35.6K per year, with 50% average occupancy and a $279 average daily rate.
Luray short-term rental market summary
Luray's short-term rental market has 576 active listings as of July 2026. The average active listing earned $35.6K in revenue over the trailing twelve months. Listings were booked 50% of nights they were available at an average daily rate of $279. RevPAR (daily rate weighted by occupancy) was $139. From July 2025 to July 2026, revenue is up 2.0%, occupancy is up 5.9%, ADR is up 1.2%, RevPAR is up 6.1%, and active listings are down 3.5%.
Luray, Virginia scores 93 out of 100 on AirDNA's Market Score, a 40-to-100 scale benchmarked against other short-term rental markets in the same country with at least 15 active listings.
The score combines 5 subscores, each computed from observed market data:
Market-level averages hide wide variation. Here's how to go deeper in the app:
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The average Luray short-term rental earns $35.6K in annual revenue. Earnings vary by property type, bedroom count, and channel. See the Revenue chapter for a full breakdown.
Luray's average revenue per listing is up 2.0% from July 2025 to July 2026, now averaging $35.6K a year.
Luray runs 50% annual occupancy across 576 active listings. See the Seasonality chapter for monthly trends and segment splits.
Luray's short-term rental occupancy is up 5.9% from July 2025 to July 2026, currently averaging 50% of available nights booked.
The average daily rate (ADR) in Luray is $279 per booked night. RevPAR, daily rate weighted by occupancy, is $139. See the Seasonality chapter for monthly pricing patterns.
Luray's average daily rate is up 1.2% from July 2025 to July 2026, now $279 per booked night.
Luray scores 93/100 on AirDNA's Market Score (a 40-to-100 scale), which weighs rental demand, revenue growth, seasonality, regulation, and investability across 120K+ tracked markets. See the Analyst's Take above for the subscores that drive it.
There are 576 active short-term rental listings in Luray as of July 2026. See the Supply chapter for channel split, property managers, and supply trends.
This page is refreshed monthly. It was last updated on August 5, 2026 and reflects completed short-term rental market data through July 2026. "Last updated" is when AirDNA last refreshed the page; the coverage month is the most recent full month of data behind those figures.
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