Willis, Virginia has 17 active short-term rental listings that earn an average of $26.3K per year, with 56% average occupancy and a $182 average daily rate.
Willis short-term rental market summary
Willis's short-term rental market has 17 active listings as of July 2026. The average active listing earned $26.3K in revenue over the trailing twelve months. Listings were booked 56% of nights they were available at an average daily rate of $182. RevPAR (daily rate weighted by occupancy) was $100. From July 2025 to July 2026, revenue is down 21.4%, occupancy is down 5.0%, ADR is up 3.1%, RevPAR is down 2.5%, and active listings are up 0.0%.
Willis, Virginia scores 91 out of 100 on AirDNA's Market Score, a 40-to-100 scale benchmarked against other short-term rental markets in the same country with at least 15 active listings.
The score combines 5 subscores, each computed from observed market data:
Market-level averages hide wide variation. Here's how to go deeper in the app:
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The average Willis short-term rental earns $26.3K in annual revenue. Earnings vary by property type, bedroom count, and channel. See the Revenue chapter for a full breakdown.
Willis's average revenue per listing is down 21.4% from July 2025 to July 2026, now averaging $26.3K a year.
Willis runs 56% annual occupancy across 17 active listings. See the Seasonality chapter for monthly trends and segment splits.
Willis's short-term rental occupancy is down 5.0% from July 2025 to July 2026, currently averaging 56% of available nights booked.
The average daily rate (ADR) in Willis is $182 per booked night. RevPAR, daily rate weighted by occupancy, is $100. See the Seasonality chapter for monthly pricing patterns.
Willis's average daily rate is up 3.1% from July 2025 to July 2026, now $182 per booked night.
Willis scores 91/100 on AirDNA's Market Score (a 40-to-100 scale), which weighs rental demand, revenue growth, seasonality, regulation, and investability across 120K+ tracked markets. See the Analyst's Take above for the subscores that drive it.
There are 17 active short-term rental listings in Willis as of July 2026. See the Supply chapter for channel split, property managers, and supply trends.
This page is refreshed monthly. It was last updated on August 5, 2026 and reflects completed short-term rental market data through July 2026. "Last updated" is when AirDNA last refreshed the page; the coverage month is the most recent full month of data behind those figures.
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