Williams Bay, Wisconsin short-term rentals run an average of 46% occupancy and $206 RevPAR across the year.
Williams Bay short-term rentals run 46% average occupancy across the year, producing an annual RevPAR of $206 — occupancy multiplied by average daily rate.
From August 2025 to August 2026, Williams Bay's occupancy is up 7.6% and RevPAR is up 26.2%.
On AirDNA's seasonality scale, Williams Bay scores 55 out of 100, where a higher score means steadier demand year-round and a lower score means sharper peak-and-trough swings.
Williams Bay's Seasonality subscore is 55 out of 100, one of five inputs to its overall Market Score of 70. A higher score means steadier demand across the year.
Seasonality is the percentage gap between Williams Bay's lowest and highest monthly average revenue over the past year — the smaller the swing, the higher the score.
It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.
Market-level averages hide wide variation. Here's how to go deeper in the app:
Key definitions
How occupancy and RevPAR rise and fall through the year in Williams Bay, month by month.
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Frequently asked
Williams Bay runs 46% annual occupancy.
Williams Bay's short-term rental occupancy is up 7.6% from August 2025 to August 2026, currently 46% of available nights booked.
RevPAR (revenue per available rental) is occupancy multiplied by average daily rate. It reflects what a listing earns across every available night. Williams Bay's annual RevPAR is $206.
Williams Bay's RevPAR is up 26.2% from August 2025 to August 2026, currently $206.
Williams Bay scores 55 out of 100 on AirDNA's seasonality scale. Higher scores mean steadier demand year-round.
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