Williams Bay, Wisconsin short-term rental listings & supply

Name: Williams Bay, Wisconsin short-term rental supply data
Creator: AirDNA
License: https://www.airdna.co/terms

Updated September 29, 2026By The AirDNA Data Team

Williams Bay, Wisconsin has 167 active short-term rental listings, tracked across Airbnb, Vrbo, and Booking.com.

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Total active listings

167

+56.1% YoY

Williams Bay, Wisconsin short-term rental listings

Williams Bay has 167 active short-term rental listings as of August 2026, tracked across Airbnb, Vrbo, and Booking.com. Active supply is up 56.1% from August 2025 to August 2026. Here's how the market breaks down:

By property type: 97.1% entire homes, 2.9% private rooms.
By size: 29.8% 3-bedroom, 23.1% 4-bedroom, 21.6% 2-bedroom, 16.8% 5+ bedroom, and 8.7% 1-bedroom.
By channel: 58.2% cross-listed, 27.9% Airbnb-only and 13.9% Vrbo-only.
By availability: 57.2% full-time (271–365), 18.3% most of year (181–270), 13.9% part-time (91–180 nights), and 10.6% seasonal (1–90 nights).
By minimum stay: 49.5% 2 nights, 18.8% 3 nights, 17.8% 30+ nights, 9.1% 4–6 nights, and 4.8% 7–29 nights.
By cancellation policy: 35.1% strict, 33.8% moderate, 20.8% flexible, and 10.4% super strict.

Rental demand score

Rental demand51
Seasonality55
Revenue growth96
Investability81
Regulation64

Full Williams Bay market overview How Market Score is calculated

Analyst's take

Williams Bay's Rental Demand score: 51 out of 100.

Williams Bay's Rental Demand subscore is 51 out of 100, one of five inputs to its overall Market Score of 70.

Rental Demand combines two inputs: annual occupancy (46% in Williams Bay) and year-over-year listing growth (active supply up 56.1% from August 2025 to August 2026).

It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.

The Market Score is a starting point, not an investment decision.

Market-level averages hide wide variation. Here's how to go deeper in the app:

1Narrow to a neighborhoodNeighborhood metrics give a far more accurate picture of the exact area you're considering.
2Apply filtersFilter by bedrooms, price tier, amenities, and reviews to reach properties that actually match yours.
3Estimate one addressProject what one specific property can earn with a custom comp set built from its exact specs.

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Key definitions

How AirDNA defines these metrics

Active listings: Active listings are the short-term rentals on Airbnb, Vrbo, and Booking.com that were available or booked in the trailing 12 months. AirDNA de-duplicates the same home across channels, and the count refreshes monthly.How AirDNA counts active listings →