Son La, Default short-term rental occupancy & seasonality

Name: Son La, Default short-term rental seasonality data
Creator: AirDNA
License: https://www.airdna.co/terms

Updated June 9, 2026By The AirDNA Data Team

Son La, Default short-term rentals run an average of 20% occupancy and $8 RevPAR across the year.

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Occupancy

20%

-8.8% YoY

RevPAR

-13.7% YoY

Peak month

In the app

Highest-occupancy month

Trough month

In the app

Lowest-occupancy month

Booking lead time

In the app

Median days before booking

Length of stay

In the app

Median nights booked

AirDNA tracks daily performance across 10M+ Airbnb, Vrbo, and Booking.com listings in 120K+ global markets. How we collect this data →10M+ listings across Airbnb, Vrbo & Booking.com in 120K+ markets. How we collect →

Son La, Default short-term rental seasonality

Son La short-term rentals run 20% average occupancy across the year, producing an annual RevPAR of $8 — occupancy multiplied by average daily rate.

From May 2025 to May 2026, Son La's occupancy is down 8.8% and RevPAR is down 13.7%.

On AirDNA's seasonality scale, Son La scores 47 out of 100, where a higher score means steadier demand year-round and a lower score means sharper peak-and-trough swings.

Seasonality score

Rental demand55
Seasonality47
Revenue growth42
Regulation61

Full Son La market overview How Market Score is calculated

Analyst's take

Son La's Seasonality score: 47 out of 100.

Son La's Seasonality subscore is 47 out of 100, one of five inputs to its overall Market Score of 44. A higher score means steadier demand across the year.

Seasonality is the percentage gap between Son La's lowest and highest monthly average revenue over the past year — the smaller the swing, the higher the score.

It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.

The Market Score is a starting point, not an investment decision.

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Key definitions

How AirDNA defines these metrics

Occupancy: Occupancy is the share of available nights that get booked, averaged across active listings over the trailing 12 months. It measures real demand, not how many nights a host chooses to list.How AirDNA calculates occupancy →
RevPAR: RevPAR (revenue per available rental) is occupancy multiplied by ADR. It captures both how often a listing books and what it charges, making it the truest measure of earning power per available night.What is RevPAR? →