South Africa Airbnb & short-term rental market data

AirDNA tracks the daily performance of more than 10 million short-term rental listings on Airbnb, Vrbo and Booking.com across 120,000+ global markets. Each market page on this site reports the trailing-twelve-month active listing count, occupancy rate, average daily rate (ADR), RevPAR, annual revenue per listing and AirDNA's Market Score for that market, and is refreshed monthly.

AirDNA publishes a free data page for 155 markets across 9 regions in South Africa. A market is typically a city, town or resort area; in larger metros the AirDNA app breaks markets down further into submarkets and neighborhoods. Search for a region or market above, or browse the region directory on this page.

By active listings, the largest short-term rental markets in South Africa AirDNA tracks are Cape Town, Western Cape (16,412 listings), Johannesburg, Gauteng (7,511 listings), and Ethekwini, Kwazulu Natal (3,473 listings). The 12 largest markets are listed on this page with their occupancy rate, average daily rate and annual revenue per listing.

Among the 12 largest markets in South Africa, Cape Town, Western Cape runs the highest occupancy at 66%, followed by Stellenbosch, Western Cape (61%) and Johannesburg, Gauteng (53%). Smaller resort and urban markets often run higher than the biggest cities: every region page on this site names its highest-occupancy market, and every market page reports its own trailing-twelve-month occupancy rate.

Search for the city or market above. Its market page reports the trailing-twelve-month occupancy rate alongside active listings, average daily rate, RevPAR and annual revenue, with a month-by-month seasonality view. For occupancy by ZIP code, submarket or neighborhood, the AirDNA app breaks each market down further.

It depends on the market. Across the 12 largest markets in South Africa, trailing-twelve-month occupancy currently ranges from 39% in Hibiscus Coast, Kwazulu Natal to 66% in Cape Town, Western Cape. A "good" rate is one at or above the market's own average at a competitive daily rate, so compare a listing to its market page rather than to a national figure, and look at RevPAR (occupancy × ADR), which captures both sides of the trade-off.

AirDNA collects listing, calendar and booking activity directly from Airbnb, Vrbo and Booking.com, supplemented by more than 1 million partner properties connected through property management systems, channel managers and direct host integrations. The same home listed on several channels is de-duplicated so it counts once. Market-level revenue estimates have historically tracked Airbnb's reported revenue within 95% to 99%.

Market pages are refreshed monthly. This page was last updated on September 16, 2026. Every headline metric is a trailing-twelve-month figure, so it reflects a full year of bookings rather than a single month.

Yes. Every market page in South Africa on this site is free to read, with no account required. The AirDNA app adds neighborhood-level data, custom comp sets, deeper filters, historical trends and Rentalizer, which projects revenue for any specific address.

The Market Score grades each market from 40 to 100 on short-term rental potential. It combines five subscores computed from observed market data: rental demand, revenue growth, seasonality, regulation and investability. Markets are benchmarked against other short-term rental markets in the same country with at least 15 active listings.