Mary Esther, Florida short-term rental revenue & daily rates

Name: Mary Esther, Florida short-term rental revenue data
Creator: AirDNA
License: https://www.airdna.co/terms

Updated August 5, 2026By The AirDNA Data Team

In Mary Esther, Florida, the average short-term rental earns $20.9K per year and books at a $256 average daily rate.

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Annual revenue

$20.9K

+2.1% YoY

Average daily rate

$256

+7.3% YoY

AirDNA tracks daily performance across 10M+ Airbnb, Vrbo, and Booking.com listings in 120K+ global markets. How we collect this data →10M+ listings across Airbnb, Vrbo & Booking.com in 120K+ markets. How we collect →

Mary Esther, Florida short-term rental revenue and daily rates

The average active short-term rental in Mary Esther earns $20.9K a year, booking at an average daily rate of $256 per night. Both figures are trailing-twelve-month averages across every active Mary Esther listing on Airbnb, Vrbo, and Booking.com.

From July 2025 to July 2026, Mary Esther short-term rental revenue is up 2.1% and the average daily rate is up 7.3%.

Revenue growth score

Rental demand80
Seasonality49
Revenue growth59
Investability79
Regulation60

Full Mary Esther market overview How Market Score is calculated

Analyst's take

Mary Esther's Revenue Growth score: 59 out of 100.

Mary Esther's Revenue Growth subscore is 59 out of 100, one of five inputs to its overall Market Score of 57.

Revenue Growth is the year-over-year change in RevPAR (revenue per available rental), counting only properties booked in both periods so new and delisted listings can't skew it. Mary Esther's RevPAR is up 15.2% from July 2025 to July 2026.

It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.

The Market Score is a starting point, not an investment decision.

Market-level averages hide wide variation. Here's how to go deeper in the app:

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Key definitions

How AirDNA defines these metrics

Annual revenue: Annual revenue is the trailing-twelve-month earnings of a typical active listing before host expenses, including booked nightly rates plus cleaning and other guest fees.How AirDNA calculates revenue →
Average daily rate (ADR): ADR is the average nightly price guests actually paid across booked nights in the trailing 12 months. Nights that didn't book are excluded.How AirDNA calculates ADR →