Mary Esther, Florida short-term rentals run an average of 53% occupancy and $144 RevPAR across the year.
Mary Esther short-term rentals run 53% average occupancy across the year, producing an annual RevPAR of $144 — occupancy multiplied by average daily rate.
From July 2025 to July 2026, Mary Esther's occupancy is up 1.3% and RevPAR is up 15.2%.
On AirDNA's seasonality scale, Mary Esther scores 49 out of 100, where a higher score means steadier demand year-round and a lower score means sharper peak-and-trough swings.
Mary Esther's Seasonality subscore is 49 out of 100, one of five inputs to its overall Market Score of 57. A higher score means steadier demand across the year.
Seasonality is the percentage gap between Mary Esther's lowest and highest monthly average revenue over the past year — the smaller the swing, the higher the score.
It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.
Market-level averages hide wide variation. Here's how to go deeper in the app:
Key definitions
How occupancy and RevPAR rise and fall through the year in Mary Esther, month by month.
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Frequently asked
Mary Esther runs 53% annual occupancy.
Mary Esther's short-term rental occupancy is up 1.3% from July 2025 to July 2026, currently 53% of available nights booked.
RevPAR (revenue per available rental) is occupancy multiplied by average daily rate. It reflects what a listing earns across every available night. Mary Esther's annual RevPAR is $144.
Mary Esther's RevPAR is up 15.2% from July 2025 to July 2026, currently $144.
Mary Esther scores 49 out of 100 on AirDNA's seasonality scale. Higher scores mean steadier demand year-round.
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