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AirDNA Data: US Florida Mary Esther

How is Mary Esther performing?

44

Okay
Market Score

71

Investability

75

Rental Demand

35

Revenue Growth

13

Seasonality

25

Regulation

Annual Revenue

$21.9K

+3%

past year

Occupancy Rate

57%

+4%

past year

Average Daily Rate

$249.5

+3%

past year

Revenue per Available Rental (RevPAR)

$140.2

+6%

past year

Mary Esther Performance Details

Total available listings

162

+3%

past year

Listings by rental channel

Channel

Airbnb (54%)

Vrbo (7%)

Both (40%)

Listings by rental size

Bedrooms

1 Bedroom (24%)

2 Bedroom (26%)

3 Bedroom (32%)

4 Bedroom (10%)

5+ Bedroom (8%)

Rental growth in the last 12 months

Active Listings

+8%

past year

Listings by annual availability

Available

1-90 nights (36%)

91-180 nights (28%)

181-270 nights (15%)

271-365 nights (20%)

Listings by rental type

Type

Entire Home (88%)

Private Room (12%)

Shared Room (0%)

Listings by Cancellation Policy

Flexible (16.3%)

Moderate (58.5%)

Strict (23.0%)

Super Strict (2.2%)

Listings by Minimum Stay

1 Night (0.6%)

2 Nights (36.4%)

3 Nights (29.0%)

4-6 Nights (6.2%)

7-29 Nights (1.9%)

30+ Nights (25.9%)

What amenities do listings have?

Aircon

100%

Internet

98%

Wireless Internet

98%

Parking

94%

Kitchen

94%

Who are the largest property managers?

Property ManagerListingsAnnual ChangeReviewsAverage Review
Evolve
61.0%50
4.55
ITrip Vacations
3-0.3%41
4.68
Vacasa
1-0.5%8
4.15
Easy Vacation Services
10.0%2
5.00
StellerDweller
1-0.8%58
4.75

Occupancy

Occupancy Rate

57%

+5%

past year

Booking lead time
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Length of stay
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What percentage of the month was occupied?

Average monthly occupancy over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018

Revenue

Average revenue

$2,188,556

+5%

past year

How much revenue did listings earn per month?

Average revenue over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018

Rates

Revenue per available rental (RevPAR)

$57

+5%

past year

Revenue per available rental
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Revenue per available rental (RevPAR) over the last 5 years
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What was the average daily rate?

Average daily rate over the last 5 years

-3%

past year

2023
2022
2021
2020
2019
2018

Revenue per available rental (RevPAR)

Revenue per available rental

$57

-7%

past year

Weekend revenue per available rental (RevPAR)
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What percentage of the month was occupied?

Average monthly occupancy over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018
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