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AirDNA Data: US Michigan Jackson

How is Jackson performing?

86

Great
Market Score

83

Investability

64

Rental Demand

84

Revenue Growth

39

Seasonality

63

Regulation

Annual Revenue

$13K

+3%

past year

Occupancy Rate

37%

+4%

past year

Average Daily Rate

$149.8

+3%

past year

Revenue per Available Rental (RevPAR)

$67.8

+6%

past year

Jackson Performance Details

Total available listings

208

+3%

past year

Listings by rental channel

Channel

Airbnb (73%)

Vrbo (11%)

Both (16%)

Listings by rental size

Bedrooms

1 Bedroom (52%)

2 Bedroom (26%)

3 Bedroom (12%)

4 Bedroom (6%)

5+ Bedroom (4%)

Rental growth in the last 12 months

Active Listings

+8%

past year

Listings by annual availability

Available

1-90 nights (69%)

91-180 nights (11%)

181-270 nights (10%)

271-365 nights (11%)

Listings by rental type

Type

Entire Home (75%)

Private Room (25%)

Shared Room (0%)

Listings by Cancellation Policy

Flexible (46.2%)

Moderate (26.9%)

Strict (26.4%)

Super Strict (0.5%)

Listings by Minimum Stay

1 Night (3.4%)

2 Nights (31.7%)

3 Nights (5.8%)

4-6 Nights (4.8%)

7-29 Nights (5.8%)

30+ Nights (48.6%)

What amenities do listings have?

Wireless Internet

88%

Parking

85%

Aircon

83%

Heating

81%

Kitchen

80%

Who are the largest property managers?

Property ManagerListingsAnnual ChangeReviewsAverage Review
Evolve
101.5%69
4.78
Freshwater Vacation Rentals
11.0%9
5.00

Occupancy

Occupancy Rate

37%

+5%

past year

Booking lead time
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Length of stay
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What percentage of the month was occupied?

Average monthly occupancy over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018

Revenue

Average revenue

$1,302,617

+5%

past year

How much revenue did listings earn per month?

Average revenue over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018

Rates

Revenue per available rental (RevPAR)

$37

+5%

past year

Revenue per available rental
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Revenue per available rental (RevPAR) over the last 5 years
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What was the average daily rate?

Average daily rate over the last 5 years

-3%

past year

2023
2022
2021
2020
2019
2018

Revenue per available rental (RevPAR)

Revenue per available rental

$37

-7%

past year

Weekend revenue per available rental (RevPAR)
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What percentage of the month was occupied?

Average monthly occupancy over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018
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