Luther, Michigan short-term rental revenue & daily rates

Name: Luther, Michigan short-term rental revenue data
Creator: AirDNA
License: https://www.airdna.co/terms

Updated August 5, 2026By The AirDNA Data Team

In Luther, Michigan, the average short-term rental earns $15K per year and books at a $203 average daily rate.

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Annual revenue

$15K

-16.4% YoY

Average daily rate

$203

+1.3% YoY

AirDNA tracks daily performance across 10M+ Airbnb, Vrbo, and Booking.com listings in 120K+ global markets. How we collect this data →10M+ listings across Airbnb, Vrbo & Booking.com in 120K+ markets. How we collect →

Luther, Michigan short-term rental revenue and daily rates

The average active short-term rental in Luther earns $15K a year, booking at an average daily rate of $203 per night. Both figures are trailing-twelve-month averages across every active Luther listing on Airbnb, Vrbo, and Booking.com.

From July 2025 to July 2026, Luther short-term rental revenue is down 16.4% and the average daily rate is up 1.3%.

Revenue growth score

Rental demand67
Seasonality63
Revenue growth47
Investability100
Regulation63

Full Luther market overview How Market Score is calculated

Analyst's take

Luther's Revenue Growth score: 47 out of 100.

Luther's Revenue Growth subscore is 47 out of 100, one of five inputs to its overall Market Score of 65.

Revenue Growth is the year-over-year change in RevPAR (revenue per available rental), counting only properties booked in both periods so new and delisted listings can't skew it. Luther's RevPAR is up 6.3% from July 2025 to July 2026.

It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.

The Market Score is a starting point, not an investment decision.

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Key definitions

How AirDNA defines these metrics

Annual revenue: Annual revenue is the trailing-twelve-month earnings of a typical active listing before host expenses, including booked nightly rates plus cleaning and other guest fees.How AirDNA calculates revenue →
Average daily rate (ADR): ADR is the average nightly price guests actually paid across booked nights in the trailing 12 months. Nights that didn't book are excluded.How AirDNA calculates ADR →