South Branch, Michigan short-term rentals run an average of 52% occupancy and $123 RevPAR across the year.
South Branch short-term rentals run 52% average occupancy across the year, producing an annual RevPAR of $123 — occupancy multiplied by average daily rate.
From September 2024 to September 2025, South Branch's occupancy is down 6.6% and RevPAR is down 8.8%.
On AirDNA's seasonality scale, South Branch scores 6 out of 100, where a higher score means steadier demand year-round and a lower score means sharper peak-and-trough swings.
South Branch's Seasonality subscore is 6 out of 100, one of five inputs to its overall Market Score of 73. A higher score means steadier demand across the year.
Seasonality is the percentage gap between South Branch's lowest and highest monthly average revenue over the past year — the smaller the swing, the higher the score.
It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.
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Key definitions
How occupancy and RevPAR rise and fall through the year in South Branch, month by month.
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Frequently asked
South Branch runs 52% annual occupancy.
South Branch's short-term rental occupancy is down 6.6% from September 2024 to September 2025, currently 52% of available nights booked.
RevPAR (revenue per available rental) is occupancy multiplied by average daily rate. It reflects what a listing earns across every available night. South Branch's annual RevPAR is $123.
South Branch's RevPAR is down 8.8% from September 2024 to September 2025, currently $123.
South Branch scores 6 out of 100 on AirDNA's seasonality scale. Higher scores mean steadier demand year-round.
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