How One DMO Optimizes its Budget and Messaging with Short-term Rental Data

“AirDNA helped us fulfill the challenge of getting a broader picture of what’s really going on in our region.”

North Lake Tahoe is responsible for cohesive messaging between the California and Nevada sides of Lake Tahoe, one of the western United States’ most popular tourist destinations. 

What issues did North Lake Tahoe face pre-AirDNA? 

Without an accurate and complete picture, North Lake Tahoe wasn’t able to plan and budget precisely. Having a blindspot to short-term rental visitors, pricing models, and occupancy tax contributions were affecting their ability to allocate resources efficiently and strategically. 

After turning to AirDNA, North Lake Tahoe gained a holistic view of the market; occupancy trends, distinguishing short-term renters from daily guests and balancing local business support with environmental sustainability. 

During the pandemic, North Lake Tahoe learned from AirDNA data that STRs rebound faster during disasters and tourism challenges. The data delivered insight into the high volume of homes, drop-offs, and rebounds in the STR space. This enabled them to redirect marketing dollars, plan and budget more accurately and confidently, and stay in tune with agency partners and stakeholders.

“We wanted to come up with our own assumptions analyzing the data. AirDNA - unlike other competitors – provides us with the raw data we need to utilize our own functions and methodology to interpret the data the way we want.”

After turning to AirDNA, North Lake Tahoe received the insight it needed to spend, budget, and market more effectively and confidently.

With future-looking information for supply, demand, and occupancy rate — compared year over year — North Lake Tahoe was able to forecast with confidence what cash flow would be. 

Once they incorporated STR data, North Lake Tahoe adjusted marketing efforts to new markets and paused outreach to others, pinpointing new marketing opportunities and reallocating funds. 

North Lake Tahoe confidently communicated to stakeholders who are coming to Tahoe, where they’re staying, and their economic and environmental impact because they had the full picture.

Many Tahoe businesses rely on the health of the Lake and surrounding areas' environmental health for their own economic well-being. Traveler data helps North Lake Tahoe know which areas may be inundated with visitors and communicate how to be responsible destination stewards.

How did North Lake Tahoe, a DMO in California and Nevada receive insights from AirDNA? Understand how they were able to plan and price precisely in the market.

How One DMO Optimizes its Budget and Messaging with Short-term Rental Data

How One DMO Optimizes its Budget and Messaging with Short-term Rental Data

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