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Make location decisions with confidence
See beyond city-wide averages
Understand real performance differences within a single city or zip code by assessing short-term rental stats at the submarket level.
Explore listing performance on a neighborhood level
Access granular data on actual STR occupancy rates and Average Daily Rates (ADR) for each submarket.
Identify investment sweet spots
Find areas with the strongest growth and investment potential and spot emerging submarkets before they become oversaturated with vacation rentals.
How it works
Using submarket insights to maximize the performance and profitability of your short-term rental investments couldn’t be easier:
Step 2
Analyze STR statistics by area
Review comprehensive market data for each submarket, including detailed occupancy trends, revenue information by real estate type, demand changes over time, guest sentiment and more. Compare submarkets based on the metrics that matter to you.
See how submarket research helped Jamie find the right investment
Everything you need to know about using submarket insights
A submarket is a specific area within a larger market that shows distinct performance patterns. Sometimes, submarkets map onto zip codes, but that’s not always the case. The number of submarkets in a given area, whether that’s a city or a state, depends on whether there’s enough performance variability to justify breaking a larger market into smaller chunks.
The entire city of Los Angeles, for instance, is broken out into 171 submarkets, while all of Wyoming is captured in just 26 submarkets. While state or city-wide STR area statistics is useful, submarket analysis shows you exactly how different areas perform—from Average Daily Rates to STR occupancy rates by zip code. This granular insight helps you find the best location for your investment.
Our interactive map color codes submarkets based on their Market Score. The color-coding helps you quickly identify high-performing areas and emerging opportunities within any market. The darker the color on the heat map is, the stronger the performance is on that metric. You can zoom in to a really granular level, or zoom out for a wider comparison.
Any Submarket Overview is just as comprehensive as any Market Overview. For each submarket, you can analyze:
- Listing characteristics
- Occupancy rates
- Revenue performance
- Average Daily Rates
- Revenue per Available Rental (RevPAR)
Look at multiple submarkets to understand how much performance can differ between short-term rentals, even when they’re next door neighbors.
No more wondering, “how popular are short-term rentals in my area?” In fact, you’ll find all the STR market data you need with submarkets. You can see real-time demand patterns, including current occupancy rates, booking trends throughout the year, the number of active listings, market growth indicators, and pricing trends. Identify real estate markets with strong investment potential based on positive historical growth and strong current performance. Check out our submarket analysis guide, which shows you how to determine rental demand in an area so you can invest with confidence.
Submarket maps let you visually compare performance across different neighborhoods. You can see STR statistics by city area, helping you identify locations that match your investment criteria and offer the best potential returns. For more on comparing properties for useful insights, take a look at our custom comp set feature.
We update different metrics at different frequencies to give you the most useful insights. Market rate changes, competitive property performance, and future booking trends are updated daily. Occupancy rates, Average Daily Rates (ADR), and revenue performance are updated weekly. Overall market analysis, individual listing information, and revenue potential calculations are updated on a monthly basis. This combination of real-time and trend data helps you spot both immediate opportunities and long-term market patterns.
With Advanced Data, you can analyze multiple submarkets at once, giving you a clear picture of how different neighborhoods near or far perform in aggregate. See how average monthly revenue for your selected submarkets varies over the course of the year as well as across years. Having this view of STR statistics by area helps you identify the best locations for your investment strategy, whether you're looking in one city or across multiple markets.
Yes, our platform makes it easy to monitor the submarkets that interest you. Every Submarket Overview includes historical performance data that you can customize with custom filters, allowing you to spot emerging trends before they become obvious to other investors. Add submarkets to saved lists and access them in just a few clicks. Regularly revisiting the submarkets that interest you can help you decide when to enter a market. Adjust your investment strategy based on real performance data.